FDBusiness.com

TerraCycle and Cadbury launch sweet wrapper assault on Asian market

 Breaking News
  • BBF Set For Further Growth After Securing New £40 Million Funding BBF, the UK’s leading manufacturer of own label, licensed and branded ambient cakes and desserts, has secured a new £40 million financing facility with Wells Fargo Capital Finance (WFCF) to support future growth plans. BBF serves all the UK’s most recognisable food retailers such as Tesco, Sainsburys, Asda, M&S, Aldi and Lidl. With manufacturing facilities in [...]...
  • Clean-label, Plant-Based Yogurt Alternative Yofix Probiotics, the winner of PepsiCo’s European Nutrition Greenhouse Programme 2018, has launched its first dairy-free, soy-free yogurt alternative line with three fruit flavors. The products are based on a unique, clean-label formula made from just a few natural ingredients. It is traditionally fermented and contains live probiotic cultures plus the prebiotic fibers that feed [...]...
  • Evolution of the Jameson Bottle and Label Set to Continue Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled an evolution of its iconic bottle and label design 50 years after it was first introduced. The refreshed look highlights the brand’s provenance, triple-distillation production method and premium quality cues to whiskey drinkers as it looks to strengthen its position as [...]...
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...

TerraCycle and Cadbury launch sweet wrapper assault on Asian market

July 30
11:38 2013

New Jersey-based TerraCycle, which collects non-recyclable, or difficult-to-recycle, waste, has partnered with major corporation Mondelez International, which owns Cadbury, to launch a recycling waste campaign on the Asian market.

Brands that have previously signed up to the program include Kraft, Nestle and L’Oreal in the UK and Canada but the company now wants to penetrate the Asian market with New Zealand being top of the list.

Founder and CEO Tom Szaky said TerraCycle already operates in 23 countries but New Zealand would be a great starting point to launch in the Asia market.

Language barriers

“From there, we want to expand into countries that are a little bit more complex and language is more of a challenge,” he added.

“TerraCycle’s New Zealand operation will start out by collecting used confectionery wrappers and turning them into new products in a process called ‘upcycling’, creating a fabric by squeezing it together, to sell fun things like a bag, and so on.”

Mondelez, which owns Cadbury, has offered to finance the upcycle of confectionary packaging. Szaky added most material which is seen as non-recyclable can be re-used but the only barrier is cost.

He said the company makes things that you can’t put in your normal council or municipal recycling container, about 80% of objects that we consume, from a pen to a piece of chewing gum to confectionery packaging.

Recycling cigarettes

The collected waste is then converted into new products, ranging from recycled park benches to upcycled backpacks.

It currently runs a national cigarette recycling program in nine countries around the world. It collects them, shreds each one and separates the organic compounds, such as ash, tobacco and paper from the inorganic components, which is the filter and the plastic packaging around the box.

“When you look at any form of waste – whether it’s a dirty nappy, cigarette butt or confectionary package, you have to look what it’s made from. About 4% of the waste we receive is recycled. The rest is dealt with using traditional recycling techniques,” said Szaky.

“The organics are composted, and the inorganics are made into a plastic that can then be made into industrial plastic products.”

Nestlé Canada partnered with TerraCycle to form the ‘Chocolate Wrapper Brigade’, where participants return their wrappers free of charge to TerraCycle to be upcycled into eco-friendly items such as tote bags, kites, backpacks which are then sold in shops.

While Kraft brands, including Balance bars and South Beach Living bars, Capri Sun beverages, Chips Ahoy! and Oreo cookies belong to the TerraCycle Cheese Packaging and Dairy Tub Brigades.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements