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Tesco Initiates UK Price War With Asda

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Tesco Initiates UK Price War With Asda

Tesco Initiates UK Price War With Asda
March 01
17:29 2011

Tesco has launched a £200m campaign to lower prices on more than 1,000 everyday items – from fruit and vegetables to bread, meat and medicines. Customers are being invited to compare Tesco’s prices to those at other supermarkets using Price Check. If Tesco is not cheaper than main rival Asda, the customer can claim back double the difference.

Coping with the cost of living – from utility bills and tax rises to the weekly shop – is occupying the minds of UK consumers, according to Tesco’s latest research. Tesco’s research, which is fully representative of the retailer’s 20 million UK customers, shows that headlines about rising transport costs, news on unemployment and policy announcements are the main cause of anxiety. However, 51% say that they expect their household finances to improve or stay the same.

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