FDBusiness.com

Tesco Launches ‘Little Helps to Healthier Living’ Campaign

 Breaking News
  • Bel to Produce Mini Babybel at its First Canadian Factory Bel Group, a world leader in branded cheese and a major player in the healthy snack market, plans to build its first Canadian plant in Sorel-Tracy, Quebec. The facility, which is scheduled to begin commercial production in early 2020, will be fully dedicated to producing Mini Babybel® cheese. These dairy snacks encased in small and [...]...
  • Irish Whiskey Industry Welcomes EU-Japan Trade Agreement The Irish Whiskey Association has welcomed the signing of the EU-Japan Economic Partnership Agreement, the largest trade deal negotiated yet by the European Union. While sales of Irish whiskey remain relatively low, Japan is currently the largest market in Asia for Irish whiskey and last year Irish whiskey sales in Japan recorded a 15.7% growth to [...]...
  • Optimal Packaging – iba.OPERATE! Sustainable, efficient, safe, fast and smart: With “iba.OPERATE! Packaging & Processing Solutions”, iba is dedicating a large special section in hall B1 to packaging solutions, materials and processes. An attractive appearance is not everything. Hygienic packaging is just as crucial, especially in the food sector. Over 180 companies will be presenting their solutions and novelties in [...]...
  • Eriez Magnetics Europe Celebrates 50 Years of Manufacturing Excellence Industry-leading manufacturers, Eriez Magnetics Europe Ltd, mark its 50th anniversary this year. From humble beginnings has emerged a company who now has a strong customer base and can proudly boast numerous technological achievements and significant growth over half a century. Eriez Europe was established when Bob Merwin, CEO of Eriez Manufacturing Co. in Erie, USA recognised [...]...
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...

Tesco Launches ‘Little Helps to Healthier Living’ Campaign

Tesco Launches ‘Little Helps to Healthier Living’ Campaign
May 08
09:20 2017

Tesco is launching the next stage in its ongoing efforts to make healthier choices a little easier for customers, colleagues and communities across the UK. The ‘Little Helps to Healthier Living’ campaign, running throughout May, will provide:

* Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives

* Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes

* The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping

* In store health checks in partnership with Diabetes UK and British Heart Foundation

* TV advertising (Food Love Stories brought to you by Tesco) and other paid for media to encourage people to make swaps and use healthier ingredients

* Increased communication of Free Fruit for Kids in Tesco’s larger stores.

The campaign is part of Tesco’s continued commitment to making it easier for customers and colleagues to live more healthily. It has already removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.

Tesco was the first major supermarket to comply with the UK government’s sugar levy across all its own label soft drinks. Last summer, Tesco introduced its Free Fruit for Kids initiative, and in 2014, Tesco committed to removing sweets and chocolates off its checkouts, in all its stores.

Tesco will be working with its three health charity partners, the British Heart Foundation, Cancer Research UK and Diabetes UK throughout the campaign. In May, Tesco colleagues are aiming to move a million miles to support these charities, in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.

Tesco will also be offering customers free diabetes risk assessments and blood pressure check-ups in 375 Tesco pharmacies, and will be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK.

Matt Davies CEO for UK and ROI, says: “Our ‘Little Helps to Healthier Living’ campaign marks the first time we’ve brought together such a comprehensive programme of offers and initiatives for both customers and colleagues. With millions of customers across the UK shopping with us every week and more than 300,000 colleagues working in our stores, centres and offices, we have a unique opportunity to help people make healthier choices.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements