FDBusiness.com

Tesco Launches New Brand Guarantee

 Breaking News
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...
  • PepsiCo Reveals the 10 Finalists Joining its 2018 Nutrition Greenhouse Programme PepsiCo has announced the 10 entrepreneurs that will form the second class of its health and wellness incubator in Europe. First launched in 2017 to support the next generation of food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the 10 participating companies a €20,000 grant, and access to PepsiCo mentors and experts to take [...]...
  • PureCircle Increases Capacity to Supply Reb M PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie [...]...
  • Introducing the Propack Synchronized Staging Transfer Model PSST/120 Propack has announced a new, economical, safe product delivery system that uses stepper servo technology to receive randomly presented products from baggers, pouchers and flow wrappers to synchronise product delivery to high-speed cartoning machines. With a maximum packing rate of 120 packs per minute (PPM) to 80 twin PPM (depending on product size), the PSST/120 [...]...
  • Bel to Produce Mini Babybel at its First Canadian Factory Bel Group, a world leader in branded cheese and a major player in the healthy snack market, plans to build its first Canadian plant in Sorel-Tracy, Quebec. The facility, which is scheduled to begin commercial production in early 2020, will be fully dedicated to producing Mini Babybel® cheese. These dairy snacks encased in small and [...]...

Tesco Launches New Brand Guarantee

Tesco Launches New Brand Guarantee
October 13
09:11 2015

Tesco has become the first UK supermarket to offer an immediate price match at tills, guaranteeing to customers they will never pay more for their branded shop compared with other leading supermarkets. Tesco’s Brand Guarantee, which removes the hassle and inconvenience of price match vouchers, is a direct result of feedback as Tesco seeks to make the shopping trip easier for customers.

The new Brand Guarantee compares the overall cost of a customer’s branded grocery shop against what it would have cost at Asda, Morrisons and Sainsbury’s. If the shop would have been cheaper elsewhere, customers will automatically get the difference deducted off their bill immediately, both in store and online. Crucially, the scheme will also price match against promotions at Tesco’s main competitors.

The move by Tesco comes as new research revealed the extent to which price match vouchers – offered by some of the UK’s supermarkets – were failing to meet customers’ needs, with UK customers potentially missing out on hundreds of millions of pounds in savings each year.

According to the research, which explored the views of shoppers from across the supermarket spectrum, over a third (35%) of Britain’s supermarket shoppers have never used a price matching scheme in-store, rising to a staggering 80% online.

The research also showed:

* Almost half (48%) of supermarket shoppers cited the main reason for this as the fact they forget to use the vouchers;

* While 16% of shoppers said they lose vouchers before they can claim their savings.

Brand Guarantee is the latest step in Tesco’s drive to help customers. The retailer has already invested in bringing down the price of leading brands and has introduced simple, more affordable prices on many of the everyday, own label products customers rely on.

Matt Davies, chief executive of Tesco UK and Ireland, says:  “Shoppers tell us price matching vouchers are a pain and don’t really help them. We all know it can be stressful and awkward when you have to rummage through your wallet to find a price match voucher. That’s why we’re ensuring that with Brand Guarantee customers will never lose out on their branded shop by getting money off their bill at the till.”

He adds: “We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements