FDBusiness.com

Tesco Launches New Brand Guarantee

 Breaking News
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...
  • Cornish Kern From the UK Named World Champion Cheese 2017 Cornish Kern, an alpine-style cheese made by the UK’s Lynher Dairies Cheese Company, has been crowned World Champion Cheese at the 30th annual World Cheese Awards, after just a few years in development. This buttery medium-hard cheese, with a deep aroma and caramel notes, rose to the top among 3,000 entries. The 30th anniversary edition of the awards [...]...
  • GNT Group Supports Next Generation of Food Scientists The GNT Young Scientist Award 2017 goes to Caroline Buvé of Katholieke Universiteit Leuven, Belgium. At the 31st EFFoST International Conference, which was held in Sitges, Spain, from 13th to 16th November, she stood out with her research on quantifying colour changes of pasteurized strawberry juices during storage by integrating analytical and acceptability data. Second and third place went [...]...
  • How Conformity Can Deliver Tangible Business Benefits For Packaged Food Manufacturers Manufacturers and brand owners are under immense pressure to repeatedly produce conforming, high quality, safe and well-presented packaged food to meet industry requirements. Increasingly stringent legislation, innovations in packaged product design and evolving customer expectations mean the need for conformity has never been greater. Industry expert Mettler Toledo has published a free, comprehensive white paper ‘Ensuring Conformity [...]...

Tesco Launches New Brand Guarantee

Tesco Launches New Brand Guarantee
October 13
09:11 2015

Tesco has become the first UK supermarket to offer an immediate price match at tills, guaranteeing to customers they will never pay more for their branded shop compared with other leading supermarkets. Tesco’s Brand Guarantee, which removes the hassle and inconvenience of price match vouchers, is a direct result of feedback as Tesco seeks to make the shopping trip easier for customers.

The new Brand Guarantee compares the overall cost of a customer’s branded grocery shop against what it would have cost at Asda, Morrisons and Sainsbury’s. If the shop would have been cheaper elsewhere, customers will automatically get the difference deducted off their bill immediately, both in store and online. Crucially, the scheme will also price match against promotions at Tesco’s main competitors.

The move by Tesco comes as new research revealed the extent to which price match vouchers – offered by some of the UK’s supermarkets – were failing to meet customers’ needs, with UK customers potentially missing out on hundreds of millions of pounds in savings each year.

According to the research, which explored the views of shoppers from across the supermarket spectrum, over a third (35%) of Britain’s supermarket shoppers have never used a price matching scheme in-store, rising to a staggering 80% online.

The research also showed:

* Almost half (48%) of supermarket shoppers cited the main reason for this as the fact they forget to use the vouchers;

* While 16% of shoppers said they lose vouchers before they can claim their savings.

Brand Guarantee is the latest step in Tesco’s drive to help customers. The retailer has already invested in bringing down the price of leading brands and has introduced simple, more affordable prices on many of the everyday, own label products customers rely on.

Matt Davies, chief executive of Tesco UK and Ireland, says:  “Shoppers tell us price matching vouchers are a pain and don’t really help them. We all know it can be stressful and awkward when you have to rummage through your wallet to find a price match voucher. That’s why we’re ensuring that with Brand Guarantee customers will never lose out on their branded shop by getting money off their bill at the till.”

He adds: “We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements