FDBusiness.com

Tetra Pak Identifies Food and Beverage Opportunities in Senior Market

 Breaking News
  • Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content. “These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris [...]...
  • JDE Invests Heavily in Kenco Coffee Company Rebrand Jacobs Douwe Egberts (JDE) Professional has unveiled a fresh, new brand positioning for Kenco The Coffee Company, complete with a bold new logo and pack design. The new design brings to life the heritage, passion and expertise behind the well-loved brand, helping to further boost value and volume growth across the sector. The Kenco brand is [...]...
  • ABP Food Group in £22 Million Renewable Energy Project A £22 million investment by ABP Food Group’s renewable division in a green energy plant will produce enough sustainable energy to power the equivalent of 12,000 homes. ABP’s renewables division, Olleco, has just opened the new 15 MW Anaerobic Digestion facility in Aylesbury, Buckinghamshire. The ABP Food Group facility is located adjacent to the Arla dairy, [...]...
  • How Steel Packaging Contributes to Saving Food A new film from APEAL, the Association of European Producers of Steel for Packaging, has been launched to highlight the unique preservation qualities of steel packaging. Having recently welcomed the European Parliament’s (EP) initiative report – Resource efficiency: reducing food waste, improving food safety – APEAL is increasing its own efforts to drive improvements in managing food waste [...]...
  • New Website Brings Easy Access to Food Processing Equipment Interfood Technology has launched a new website to provide an easy-to-use resource for sourcing the latest in food technology and processing equipment. The site has been introduced to coincide with the company’s relocation to new, larger premises and marks another significant investment in Interfood’s development. The main reasons behind the complete revamp from the company’s previous [...]...

Tetra Pak Identifies Food and Beverage Opportunities in Senior Market

Tetra Pak Identifies Food and Beverage Opportunities in Senior Market
October 28
09:21 2016

Tetra Pak has released a consumer study to highlight opportunities in the food and beverage market for seniors, those aged 60 and over, the fastest growing consumer group in the world. Libby Costin, VP Global Marketing at Tetra Pak, says: “Seniors spend 20% of their income on food and beverages. They havemore disposable income than previous generations, and are poised to become one of the most important consumer groups over the next decade with a total spending power of US$10 trillion by 2020. This creates a huge opportunity for manufacturers to respond to their needs.”

This report is the latest edition of Tetra Pak’s annual Consumer Generations Whitepaper series which analyses consumers by their age, needs and spending habits. It investigates senior consumer trends in food, packaging and shopping experience, and identifies product opportunities for producers, based on insights from 27 countries across developed and developing markets such as Japan, the US and Brazil.

Key findings:

  1. 32% of Seniors actively look for products and services that help them live a healthy lifestyle.
  2. They prefer traditional tastes to ‘experimental’ ones. This extends beyond the product to the packaging, which they want to look and feel traditional, rather than appear overly radical or be ‘different for different sake.’
  3. Seniors are loyal shoppers. Once they find a brand that satisfies them, 30% usually don’t experiment with new ones. They also tend to shop closer to home, and in smaller stores.
  4. Seniors demand greater quality, with 92% finding product quality very important, and they are willing to pay more for it.
  5. Generally, they dislike being made to feel “old” by marketers. They prefer products and packaging that are subtle: ones that are ageless but appeal indirectly to their demographic, rather than those that appear directly targeted at them because of their age. For example, they find “For Seniors!” branding unappealing.

Implications for the food and drink industry

Seniors have more time on their hands and greater spending power compared with other demographics. This has led to the emergence of significant opportunities for producers who can respond to the habits of the fastest growing consumer age group around the world.

  1. Offer products with healthy ingredients. Seniors value a healthy, active lifestyle, and use food and/or drinks to improve their health. They are willing to pay a premium for products that meet those needs.
  2. Fortify food and drinks with additional minerals and vitamins. Seniors are heavy consumers of vitamins and supplements. Food and drinks that are fortified with additional minerals and vitamins aimed at promoting stronger bones, or better digestive or cardiovascular health are of significant interest. There is a particular opportunity for foods and products which meet these needs in developed markets, where there are higher incomes and a greater awareness of senior-specific health issues.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements