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Tetra Pak Launches New Carton with Removable Top

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Tetra Pak Launches New Carton with Removable Top

February 01
15:01 2014

Switzerland-based food packaging solutions provider Tetra Pak has launched a new carton package with a separable top for easier recycling.

The new Tetra Top packaging allows consumers to easily separate the plastic top from the carton sleeve at no additional cost, without affecting the pack’s functionality.

The Tetra Top carton package has been developed to meet the rising demand of consumers for better solutions to facilitate recycling, especially where waste management infrastructure calls for it.

Separation is enabled by a pre-cut perforation on the outer layer of the cardboard. The package is suitable for chilled products and ambient still drinks, according to the company.

Global dairy company Arla Foods has already added the Tetra Top carton into its product range in Denmark and Sweden.

Arla Foods Sweden senior marketing and brand manager Ann Bergman said that the majority of customers appreciate the possibility to be able to remove the plastic top from the carton sleeve.

“We now have over 35 product variants in the Yoggi and Arla range with Tetra Top with separable top on the Swedish market. For us it was a great benefit to be able to launch without adding cost,” Bergman added.

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