FDBusiness.com

The Big Print Debate Presses the Key Industry Questions

 Breaking News
  • Sysco Grows European Business Sysco Corporation is to acquire Kent Frozen Foods, a successful UK-based food service distributor with revenue in the year ended 31st December 2016 of £47 million. The acquisition, which is conditional upon approval from the Competition and Markets Authority, will see Kent Frozen Foods join Sysco’s other UK businesses, including Brakes, Fresh Direct and M&J [...]...
  • Nestlé Nominates Three New Independent Directors to its Board Nestlé has announced that it proposes Pablo Isla, Chief Executive Officer of Inditex; Kasper Rorsted, Chief Executive Officer of adidas; and Kimberly A. Ross, former Chief Financial Officer of Baker Hughes, for election to its Board of Directors. The elections will take place at the company’s Annual General Meeting on April 12, 2018. At that time, three current directors, [...]...
  • Increased Funding For Promoting Europe’s Agricultural Products The European Commission has launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU. A total of €169 million is available to co-finance the programmes, up from €142 million in 2017. Programmes can cover a wide range of issues from general campaigns on healthy eating to [...]...
  • The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that [...]...
  • Partnership that Mitigates Cross Contamination Fits Like a Glove Two world leaders in their respective fields have combined their expertise to create Europe’s first bona fide antimicrobial nitrile gloves. Unigloves new Fortified single use gloves incorporate silver ion technology from BioCote®, which has been scientifically proven to destroy 90% of bacteria within just 15 minutes and 99.5% in only two hours – BioCote is also proven effective [...]...

The Big Print Debate Presses the Key Industry Questions

The Big Print Debate Presses the Key Industry Questions
January 22
12:25 2014

‘The latest print technologies: gimmick or sound ROI?’ is the hot topic being addressed at this year’s BIG Print Debate, taking place on 27th February 2014, at Packaging Innovations NEC.

Print technologies are making packaged products more creative and vivid than ever before, but with 40,000 plus products on sale in an average supermarket, shelf appeal is crucial. Packaging needs to catch the eye of the consumer, but when it comes to delivering the goods are some of the latest print technologies often more trick than treat?

Always a popular show feature, this year’s panel includes: Peter Aldous, Creative Services Director at Elmwood London, Stefan Casey, Innovation Manager for Retail, Food & Packaging at Faraday Centre for Retail Excellence, Andy Hewitson, Joint MD at Reproflex3 and Ian Schofield, Own-Label & Packaging Manager at Iceland Foods. Chairing the debate will be Jo Francis, Contributing Editor at Print Week.

This unmissable show feature, designed to encourage visitor interaction will certainly make a lively debate, as visitors to the show will not only listen to the thoughts of the panel, but will also fire questions from the floor.

Jo Francis remarks: “This is set to be a fascinating debate. The creative and technical options for packaging production are multiplying all the time, from personalisation to special finishes. Yet buyers need to choose carefully to ensure the best results while achieving that all-important ROI, especially in an age of booming online sales that’s re-shaping the definition of shelf-appeal. We have a fantastic panel of experts taking part, and I’m expecting some forthright views.”

“No gimmick its real”, claims Ian Schofield, “We are not just talking about digital either, all printers and press manufacturers of all print processes are pushing boundaries more than ever.”

Not so convinced is Peter Aldous, Creative Services Director, at Elmwood London: “We have seen price and ecological crusades. Now it seems print technologies are being rushed into packaging to lever any opportunity to engage consumers.”

Stefan Casey remarks: “Print today has never been so exciting. New digital and print technologies have opened up a whole new world of creative possibilities that knows no boundaries.  Some technologies are at very embryonic stages, some ready for commercial testing but as we look to the future these technologies will continue to evolve. It will allow creative’s to access a new arsenal of innovative technologies to use in Packaging, POS and Experiential design, both in-store and online.”

Peter Aldous continues: “Some have paved the way for quite magnificent effects, which drive innovation. Others unfortunately don’t live up to the hype. So even if they appear a gimmick or whether they drive a sound ROI I would always encourage us to be open, if for only one reason to continue to evolve.”

Stefan Casey adds: “There’s no substitute for an original, creative idea, but there are genuine opportunities for these technologies to be used to add real value to the entire Customer Experience Journey. There will be advantages for Brands and Retail organisations that are first to market utilising these new technologies to steal a march on their rivals and gain a competitive advantage. However the real opportunity is for the supply chain to add this to their production capabilities, too become innovation leaders and custodians of the current and emerging technologies.”

The BIG Print Debate will work their way through issues including, the role played by colour management in underpinning brand integrity; the interaction of print and smart technology such as augmented reality (AR) and the development of new ink formulations that could presage next-generation.

As well as playing a pivotal role in the BIG Print Debate Ian Schofield will also be taking part in the hugely anticipated learnShops seminar programme, taking place across the two-day show.  Ian Schofield will talk about packaging challenges for the retail industry and how with online becoming a new driver, packaging must change to reflect this trend.

Also topping the bill will be Julia Cole, UK and Ireland Marketing Manager at Hewlett Packard and Trevor Smith from Amberley Adhesive Labels will be hosting a two part seminar describing how digital print helped to deliver the on-going ‘Share a Coke’ campaign within the UK; followed by a broader discussion about how digital can facilitate brand marketing initiatives.

Sales Manager of CS Labels, Nathan Daniel will be presenting a seminar dedicated to peel and reveal labels. Plus, Sue Thompson, Brand Unit Director of Sun Branding Systems, will be present the art of colour management works via the Mondelez case study.

Packaging Innovations takes place at the NEC on 26 and 27 February 2014, and will feature seven co-located shows in total: Packaging Innovations, Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations and, new for 2014, Converting Innovations. Visitor registration is free via the Packaging Innovations website www.easyFairs.com/PIUK.

These independent seminars and case studies are selected to provide inspiration and practical guidance on packaging and print issues. To see the full learnShops line-up and to register for free entry to the exhibition visit www.easyFairs.com/PIUK.

Companies interested in exhibiting at Packaging Innovations 2014 can find out more about booking a stand by calling the packaging team on +44 (0)20 8843 8821 or emailing PackagingUK@easyFairs.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
  • January 28, 2018ProSweets Cologne (Int'l Sweets and Biscuits Fair)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements