The Growth of the British Meat Market

 Breaking News
  • Building the Unilever of the Future Unilever has announced the next steps in its transformation into a simpler, more agile and more focused business. The changes are designed to further drive long-term performance and shareholder value, and build upon the company’s Connected 4 Growth programme. Unilever will simplify its corporate structure. This entails moving from two legal entities – Unilever NV and [...]...
  • Irish Whiskey Association Welcomes 14% Increase in Exports in 2017 Irish whiskey exports recorded a 14.2% increase in value in 2017, according to the Central Statistics Office’s (CSO) 2017 Trade Statistics report. Irish whiskey is exported to over 135 international markets. The category saw a 16.7% increase in exports to the US, its largest export market; a 15.7% increase in exports to Canada and 9.2% increase in [...]...
  • 1 in 5 Meals Eaten Out of Home as European Consumers Favour Service Over Home Cooking More flexible menus and an increase of meal occasions from breakfast and all day brunch through to dinner has led to a €4.1 billion increase in food service sales in 2017 to €335.9 billion according to a new report launched by IRI GIRA Foodservice. One in five meals (18% of all meals) are consumed outside the [...]...
  • Nestlé UK & Ireland Cuts More Than 60 Billion Calories in Just Three Years The amount of sugar in Nestlé’s UK and Irish products has been reduced by more than 2.6 billion teaspoons since 2015 thanks to an ongoing, intensive programme of innovation and reformulation. A report, issued by Nestlé, reveals that more than 60 billion calories have also been removed from Nestlé UK & Ireland’s portfolio in the [...]...
  • Müller Targets New Segments of UK Yogurt Category Müller UK & Ireland has announced two new yogurt products as it continues to develop, manufacture and market a new generation of branded yogurt and desserts products. The dairy company, which is the Official Yogurt of British Athletics*, has revealed Müller Quark Yogurt and Müller Corner Lactose Free*, with both products launching in March and May [...]...

The Growth of the British Meat Market

The Growth of the British Meat Market
October 08
10:22 2014

Since the global media picked up on the EU horsemeat scandal, the British meat market suffered quite a severe blow. Despite the fact that the majority of meat cuts were 100% genuine, local and international consumers began to doubt the authenticity of labels, packaging and even the meat itself. However, British meat is once again considered among the top markets in the world. And with EBLEX reporting that global meat consumption is expected to grow by 60-100% by 2050, the opportunities for British farmers are enormous.

Thanks to the recent reintroduction of premium breeds such as wagyu, the British beef market is on track to flourish. Improved labelling and supply chain laws also allow both local and international buyers to trace the exact journey of every cut. This is greatly helping to boost Britain’s reputation as one of the world’s premium beef producers. Locally, the rejuvenation of historic trading hubs such as London’s Borough Market has greatly contributed to a growing interest in premium quality meat and a preference to ‘buy British.’ Farmers markets have popped up across the nation where consumers can purchase meat that is fresh, organic and 100% genuine. Another factor contributing to the UK’s rekindled taste for beef is the emergence of online butchers. With just a few clicks of the button, British meat connoisseurs can take advantage of a meat delivery service direct to their doors.

In late August, the British sheep market hit a 16 year high of £183.9 million. Global shipment value exceeded 48,000 tonnes in the first half of 2014 alone, representing a 2% increase when compared to the first half of 2013. Demand from non-EU markets was one of the driving growth factors, with regions such as the Far East and West Africa developing a growing taste for nutrient rich cuts. In the UK, stricter labelling laws and the requirement to inform consumers of the supply chain has helped Brits rekindle their love for lamb.

Peter Garbutt, NFU Chief Livestock Adviser explains: “Export markets are vital for the health of our sheep industry, aiding with carcase utilisation and building confidence and demand for higher value cuts. The fact that they have continued to increase in the face of difficult trading conditions is a testament to the fact that British lamb is valued across the world.”

While Chinese pork exports suffered a blow due to a nationwide disease issue, experts are predicting that growth will continue to grow over the next few years.  Thanks to robust breeding regulations and a global reputation for quality, British exports will be leading the way.

Richard Brown, GIRA market analyst explains, “China is a clear story of import growth and is extremely promising for the meat industry.”

With refocused attention on stock quality, stringent breeding regulations and better labelling laws, Britain’s meat market is once again being regarded as among the best in the world.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 15, 2018Coffee & Tea Russian Expo
  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here