FDBusiness.com

The Label Makers Embodies Snowdonia Spirit

 Breaking News
  • £50 Million Telford Expansion Gives Müller 500 Million Pot Capacity A £50 million expansion project by Müller UK & Ireland to build a chilled yogurt manufacturing facility capable of producing 500 million pots each year in Telford, England, has been completed. The investment, which has created 65 new jobs in the area, enables Müller to meet growing demand from consumers for branded and private label yogurts made with [...]...
  • A Question of Balance for Clean and Clear Label Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led the company’s annual top trends listing and since then clean label claims have [...]...
  • Bord Bia Drive to Make Potatoes More “Insta-friendly” With the Millennial Consumer Potatoes are still the most consumed carbohydrate in Ireland with 97% of all households purchasing potatoes and a recorded growth in purchase of 1.3% to September 20181. Irish people are eating potatoes on average more than 3 times a week, however, millennial consumers are buying with less frequency than the overall market. To understand the reasons behind [...]...
  • PepsiCo Targets African Growth in $1.7 Billion Deal PepsiCo has agreed to acquire all the outstanding shares of Pioneer Foods Group of South Africa for approximately US$1.7 billion. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current line-up, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, [...]...
  • WHO/Europe Studies Find Baby Foods are High in Sugar and Inappropriately Marketed For Babies Two new studies from WHO/Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, and that many of those foods contain inappropriately high levels of sugar. WHO’s long-standing recommendation states that children should be breastfed, exclusively, for the first 6 months. Its 2016 [...]...

The Label Makers Embodies Snowdonia Spirit

The Label Makers Embodies Snowdonia Spirit
May 18
11:54 2018

Following the successful origination of the first double-sided back label, Bradford-based The Label Makers have repeated their unique production process with a stunning two-layered design for Eryri Snowdonia Gin, the Snowdonia Spirit Company’s first small batch release. To convey the rich mythology and history of Snowdonia – ancient Celtic kings, wizards, giants, water monsters and the Tylwyth Teg (fairy folk), and the incredible provenance of an ancient land born of fire and ice, a trio of expertise was called upon to make this particular brand-style and label creation come together.

Chorley-Lancs based Atommedia created the Eryri Snowdonia Gin branding on the front label, which includes the iconic outline of the 3560 ft peak, as well as references to the botanicals used in the distilling process, namely plum, citrus and oak.

The reverse label, seen through the bottle contents, is a vivid painting of Snowdon itself by prominent UK landscape artist Alan Rankle. Working in collaboration with the Snowdonia Spirit Company, the artist was asked to represent the spirit of the Welsh Mountains, encapsulated by the brand’s strapline: ‘Eryri Snowdonia, Born out of Fire…Sculpted by Ice…Shrouded in Legend’.

Using a Rustique Blanc material for the face of the label, The Label Makers completed the process by laminating both parts of the label together to form one. A branded tamper seal was also produced.

The Snowdonia Spirit Company’s, Mike Trevena, says: “This has been a highly gratifying project overall, with all parties fulfilling their respective roles admirably. With the spirit being available online and at selected stockists, the market response has been exceptional. We look forward to working with The Label Makers again in respect of line extensions and different bottle sizes.”

Kevin Lyons, The Label Makers’ sales director, adds: “Once again we have shown that we can utilise our knowledge and experience to the full in determining a certain direction for a client. The Snowdonia Spirit Company had a clear concept for label in mind and looked to us to help them pull it off. Given the response that the brand has had since release, I’m confident that we’ve achieved that.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements