FDBusiness.com

The Label Makers Embodies Snowdonia Spirit

 Breaking News
  • UK Bottled Water Sales Top 4 Billion Litres For First Time Last year’s hot summer boosted UK water drinks consumption by more than 7% to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £3.330 billion at retail prices. Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst [...]...
  • Morrisons Signs Up to Arla UK 360 Farm Standards Programme Arla Foods’s new farming standards programme Arla UK 360 continues to gain traction as Morrisons becomes the first retailer to commit to supporting the standards across its entire Arla milk supply. The move means approximately 200 Arla farmer owners will be directly supported by Morrisons to deliver across the eight farm business areas identified in [...]...
  • Vitafoods Europe 2019 – Guiding the Industry to a More Sustainable Future As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda. The [...]...
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...

The Label Makers Embodies Snowdonia Spirit

The Label Makers Embodies Snowdonia Spirit
May 18
11:54 2018

Following the successful origination of the first double-sided back label, Bradford-based The Label Makers have repeated their unique production process with a stunning two-layered design for Eryri Snowdonia Gin, the Snowdonia Spirit Company’s first small batch release. To convey the rich mythology and history of Snowdonia – ancient Celtic kings, wizards, giants, water monsters and the Tylwyth Teg (fairy folk), and the incredible provenance of an ancient land born of fire and ice, a trio of expertise was called upon to make this particular brand-style and label creation come together.

Chorley-Lancs based Atommedia created the Eryri Snowdonia Gin branding on the front label, which includes the iconic outline of the 3560 ft peak, as well as references to the botanicals used in the distilling process, namely plum, citrus and oak.

The reverse label, seen through the bottle contents, is a vivid painting of Snowdon itself by prominent UK landscape artist Alan Rankle. Working in collaboration with the Snowdonia Spirit Company, the artist was asked to represent the spirit of the Welsh Mountains, encapsulated by the brand’s strapline: ‘Eryri Snowdonia, Born out of Fire…Sculpted by Ice…Shrouded in Legend’.

Using a Rustique Blanc material for the face of the label, The Label Makers completed the process by laminating both parts of the label together to form one. A branded tamper seal was also produced.

The Snowdonia Spirit Company’s, Mike Trevena, says: “This has been a highly gratifying project overall, with all parties fulfilling their respective roles admirably. With the spirit being available online and at selected stockists, the market response has been exceptional. We look forward to working with The Label Makers again in respect of line extensions and different bottle sizes.”

Kevin Lyons, The Label Makers’ sales director, adds: “Once again we have shown that we can utilise our knowledge and experience to the full in determining a certain direction for a client. The Snowdonia Spirit Company had a clear concept for label in mind and looked to us to help them pull it off. Given the response that the brand has had since release, I’m confident that we’ve achieved that.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements