FDBusiness.com

The Most Chosen FMCG Brands in the UK

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

The Most Chosen FMCG Brands in the UK

The Most Chosen FMCG Brands in the UK
July 11
09:30 2018

Kantar Worldpanel’s latest ranking of the world’s most chosen brands has been released. Looking specifically at the most chosen brands in the UK, half of the top 10 brands are in growth. Warburtons remains the UK’s most chosen brand overall, chosen 544 million times at the supermarket shelves during the course of 2017. Bought on average 23 times a year, Warburtons is the nation’s most frequently purchased brand by a considerable margin.

The Brand Footprint ranking, now in its sixth year, measures Consumer Reach Points (CRPs) – to identify the everyday grocery brands chosen by the most shoppers the most often.

Second-placed Heinz, chosen 365 million times across its portfolio including sauces, soups and pastas, was bought by 88% of British households – more than any other brand. The two fastest CRP growers in the top 10, McVitie’s and Cadbury Dairy Milk; both were chosen 3% more times than during the previous year. These two brands, alongside Coca-Cola, up by 2%, demonstrate that consumers are still looking for sweet treats, despite the April 2018 introduction of the sugar levy.

Rank Rank Movement Brand CRP (M) CRP Growth
1 0 Warburtons 544 +1
2 0 Heinz 365 -2
3 1 Hovis 293 +2
4 1 McVitie’s 291 +3
5 1 Walkers 264 -1
6 -3 Kingsmill 257 -15
7 0 Muller 229 -1
8 0 Coca-Cola 208 +2
9 0 Cadbury Dairy Milk 186 +3
10 0 Birds Eye 178 -1

Brand Footprint also reports on the most chosen brands within five key grocery sectors. As the number one brand overall, Warburtons leads the food ranking too. Other first place positions are taken by Coca-Cola (beverages), Muller (dairy), Fairy (homecare) and Colgate (health and beauty).

The UK is a challenging market for brands, with retailers’ own label products taking half of all sales (by value) for the first time this year. While own label sales increased by £3.3 billion, branded sales rose by only £0.8 billion, a result of retailers focusing on lines carrying their own name.

In a challenging environment, it’s more important than ever before to listen to the consumer and adapt to what they need. If consumers are given a reason to believe, they will choose the branded product. If they aren’t, they’ll choose the cheapest. It’s fantastic to see in this Brand Footprint ranking great brands who continue to innovate and find new ways to make consumers want to choose them.

The biggest gains inside the top 10 and beyond have been made by brands innovating in ways currently most relevant to consumers, making their lives healthier, happier and easier.

Healthier

Across the five FMCG sectors, health can mean different things to consumers, whether that is lower in sugar, natural, or free from named ingredients. Beverage brands increasing CRPs, Fanta (+37%) and Vimto (+14%), successfully reformulated to avoid this year’s sugar levy. Danone’s Light and Free saw an increase of 141% in this year’s dairy ranking, while Alpro was up 18%. Environmentally aware and natural homecare brands Ecover (+25%) and Method (+47%) also became more popular.

Happier

Fourth-placed McVitie’s (+3%) balanced treating with a nod to health with the successful launch of the Digestive Thins biscuit. Fevertree’s phenomenal increase of 137% came through the popularity of gin and shoppers’ willingness to pay for premium mixer drinks.   In health and beauty, face masks offered a quick beauty boostcontributing to growth for both Nivea (+4%) and L’Oreal Paris (+1%).

Easier

Consumers want products that make their lives easy, and are quick to prepare, consume or use. Warburtons’ Toastie Pockets helped the overall brand grow by providing an easy alternative to sandwiches. Oats brand Quaker innovated to provide for quick ‘on the go’ breakfasts, resulting in 4% growth. Beverage brand Ribena enjoyed a 6% growth aided by its minis range, made the right size for lunchboxes. And homecare brand Regina (+18%) launched the Regina Wish product, with handy-sized sheets for every spill.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements