FDBusiness.com

The Most Effective Marketers in the World Announced

 Breaking News
  • Carlsberg Group Delivers Strong First Half Carlsberg Group has increased operating profit organically by 14.2% in the first half of 2018 with all three of its regions – Western Europe, Asia and Eastern Europe – delivering very solid performances. Organic net revenue growth was 5.1%. Reported operating profit rose by 6.0% to DKr4.373 billion (€586.5 million), impacted by negative currency factors [...]...
  • Levi Roots Caribbean Snack Pots Launched by Aimia Foods Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’, a range of On the Go Instant Snack Pots, that consumers simply add hot water to and stir for ease of preparation. Using natural, clean ingredients, the products have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes. Michelle [...]...
  • National Food & Drink Business Conference and Exhibition 2018 – Citywest Convention Centre, Dublin – Wednesday, September 5th The National Food & Drink Business Conference and Exhibition 2018, Ireland’s premier trade event for the food and drink processing, packaging, ingredients and logistics industries, is being held at the Citywest Convention Centre on Wednesday, September 5th, 2018. The theme of the 2018 National Food & Drink Business Conference and Exhibition is ‘Collaborating for an Innovative [...]...
  • 2 Sisters Outlines Transformation Agenda Ronald Kers, the new chief executive of 2 Sisters Food Group, has spelled out his vision for the future of the company. His first 100 days have been taken up with an assessment of the opportunities for the group and creating the new initiatives he plans to put in place. Ronald Kers comments: “2 Sisters can [...]...
  • General Mills Announces Significant Growth Across its UK Snacking Division General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3%[1] – equating to the size of London[2]. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: Triple Choc [...]...

The Most Effective Marketers in the World Announced

The Most Effective Marketers in the World Announced
May 31
09:13 2018

Effie Worldwide has announced the most effective marketers in the world, based on the global results of the 2018 Effie Effectiveness Index. Unilever, Pepsi, WPP Group, McCann Worldgroup, Sancho BBDO and ACG Advertising Agency hold the top global rankings in the categories of Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency, respectively. Since 1968, the Effie Awards have honoured ideas that work.

Unilever retained its title as the most effective marketer, the fifth time since 2011 that it has held the top spot. PepsiCo, fueled by a strong showing in Latin America, moved up three spots as the second most effective marketer. Nestlé moved to third, while The Coca-Cola Company retained its fourth-place ranking. Mars broke into the top five for the first time, based on successes in North America and Asia Pacific.  Global FMCG companies continue to dominate the most effective marketer ranking. Procter & Gamble ranked sixth – falling out of the top five for the first time since 2011. Global brewers AB InBev and Heineken, along with McDonald’s and mobile phone leader Vodafone round out the top 10.

“The Global Effie Index has become the gold standard for measuring marketing effectiveness throughout the world,” says Traci Alford, President and CEO, Effie Worldwide. “Despite a rapidly changing landscape, Effie winners continue to create exceptional work, deliver results in all forms and drive growth for their businesses. The top ranked teams represent the very best of our industry, and we offer them our sincerest congratulations.”

Most Effective Brands

Pepsi moved up three spots, replacing Vodafone as the most effective brand. Consistently ranked in the top five since 2011, this is the first time that Pepsi holds first place. McDonald’s jumped up to number two, while Coca-Cola slid to third. Vodafone ranks fourth, with Spanish telecommunications company, Movistar, completing the top five.  A diverse range of industry sectors continue to populate the top 10, including technology giant IBM, along with Chevrolet, MasterCard and fast food leaders KFC and Burger King. Burger King shares the 10th spot with two Colombian beverage brands – Poker from Bavaria Brewery and Sr. Toronjo from Postobón.

Effie Worldwide is non-profit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand’s success.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements