FDBusiness.com

The Peak of the British Produce Season

 Breaking News
  • Glanbia’s Strategic Evolution Continues Glanbia, the global nutrition group, has reported a 7% rise in wholly owned revenue from continuing operations to €2.387 billion (up 9.2% constant currency) for the financial year ended 30 December 2017. The drivers of this revenue growth were a 5.3% improvement in volume, a 0.2% increase in price and a 3.7% contribution from acquisitions. [...]...
  • Green Light For Acquisition of Bake & Co by Dr Oetker The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, [...]...
  • Harrogate Water Announces Move to Recycled PET Plastic In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that [...]...
  • Meyn Introduces New Meyn Vent Cutter 240 For Vent Drilling at High Speeds The new Vent cutter 240 has been designed to operate at high speeds, up to 13,500 bph without sacrificing accuracy or adding yield loss. Optimal positioning of the bird relative to the vent knife before and during drilling ensures the most optimal cut independent of the weight ranges that are processed. The machine ensures consistently low [...]...
  • Arla Foods Achieves Record Organic Revenue Growth in 2017 Strong performances by Arla Foods’ global brands, its international markets, and the ingredients business ensured a year of high growth for international dairy co-operative Arla Foods in 2017, as it delivered a 27.4% increase in pre-paid milk price to its farmer owners, and a net profit of 2.8% of revenue within its target range. This was [...]...

The Peak of the British Produce Season

The Peak of the British Produce Season
August 25
08:03 2011

Today is the peak day of the year for availability of British food, according to Morrisons, the UK’s fourth largest supermarket chain. Over 13 million pieces of fresh British produce will be on the stores’ shelves today – that’s enough for a portion of fruit and veg for every child in the UK.

 

Over 146 lines of British produce are available today including 22 lines of potato, 17 lines of mushrooms and seven different varieties of cabbage. The reason for this abundance is the 2011 climate: this summer’s weather was changeable – sometimes seeing a combination of sunshine and heavy downpours, often on the same day, in early summer. This helped vegetables to grow quicker, so Britain’s main crop is in season up to 10 days earlier than usual.

 

Morrisons is one of the largest food producers in the country, so it has used information from its own farms and fields to pinpoint today, Thursday 25th August 2011, as the most bountiful day for British produce to appear on the supermarket shelves.

 

Lincolnshire is one of the most bountiful counties in the UK and along with Lancashire, Cornwall and Worcestershire it is providing the most fresh British produce in store. This will surprise most people outside London as almost half (48%) of British consumers believe their own home county provides the most fresh produce.

 

Even though more than one in ten  consumers in Lincolnshire (13%) struggle to identify British produce on the shelves and only 10% believe supermarkets support British, buying it is increasingly important to shoppers. Over two thirds (70%) of people actively look for British produce on the shelves and according to just over a quarter of people questioned (25%), buying British this year is a more important choice than when food shopping five years ago.

 

Top reasons to buy British include supporting British businesses and farmers (78%), knowing where food comes from (62%) and a better taste (31%). But despite the fact that when in season British produce is at its most affordable, only 7% choose it because it is believed to be cheaper.

 

Morrisons is the UK’s fourth largest food retailer with 459 stores. Uniquely, Morrisons sources and processes most of the fresh food that it sells though its own manufacturing facilities, giving the group close control over provenance and quality. In fact, Morrisons is ranked as a top five UK food producer, owning six fruit and vegetable pack houses, three meat processing plants, three bakeries and a food preparation factory all of which exclusively supply Morrisons. This ‘vertically integrated’ model enables Morrison to work closer to its supply chain.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements