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The Sherwood Press Group deliver innovative design solution for Kinnertons’ Easter egg packaging

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The Sherwood Press Group deliver innovative design solution for Kinnertons’ Easter egg packaging

February 28
10:51 2013

Kinnerton, Britain’s largest manufacturer of chocolate and novelty confectionery specialising in character licencing, challenged The Sherwood Press Group to reduce the negative environmental impact of its Easter egg packaging.

The Nottingham based packaging printer, worked in partnership with Kinnerton packaging technicians to develop a folding, recyclable box fitment for their 2012 range of Easter egg, mug and bar sets. The Group’s innovative 3D constructual design team met all of the requirements and delivered a fuss-free solution with minimal post-production assembly for Kinnerton’s packing staff, with a design that was strong enough to support the combined weight of the set and capable of holding the mug and egg in place without the mug diving forward in the fitment. From the range of fully recyclable carton egg products supplied by The Group, Kinnerton’s factory performance was improved up to a measured rate of 116%.

Overall, this was achieved by:

• Utilisation of FSC virgin fibre board compared to white-line chipboard the previous year

• Improved creasing and erection performance on the automated packing lines

• Proactive pre-production trialling that meant that the final performance of the printed product was not compromised when producing commercial volumes.

Kim Durose, The Group’s Packaging Developer commented: “For the mug, egg and bar, the recyclable fitment has eradicated the need for Kinnerton to rely on a vaccum-formed plastic insert. That, coupled with the outer box specification of FSC-sourced folding box board with a PLA biodegradable window film, has provided a true, 100% sustainable packaging solution.”


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