FDBusiness.com

Thinfilm and Constantia to team up on pressure-sensitive labels

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Thinfilm and Constantia to team up on pressure-sensitive labels

February 23
11:11 2016

Thinfilm_ConstantiaThinfilm Electronics has partnered with Constantia Flexibles to deliver pressure-sensitive labels utilising Thinfilm’s OpenSense near-field communication (NFC) technology to leading brands within the beverage industry.

The labels will be used in both consumer engagement and mobile marketing applications and, as part of the partnership, Thinfilm has received a “six-figure unit order” from Constantia for the OpenSense technology.

The partners are now working closely to create key manufacturing and application processes for incorporating OpenSense into wine, spirit, and beverage labels as well as flexible packaging for consumer packaged goods, Thinfilm said.

NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication. In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product’s lifetime, including the opportunity to repurchase.

Constantia Flexibles Label Division executive vice-president Mike Henry said: ”Constantia Flexibles is excited to help bring Thinfilm’s NFC OpenSense technology to the label marketplace. We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation.”

Thinfilm CEO Davor Sutija said: “We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry. We look forward to leveraging Constantia Flexibles’ expertise in order to optimise processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements