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Toblerone goes blue thanks to new design from Bulletproof

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Toblerone goes blue thanks to new design from Bulletproof

October 01
09:37 2012

Bulletproof has handed a radical new look to Toblerone packs for its new nutty variant

The brand has created Toblerone Crunchy Almonds, which has been designed to “inject more modernity and energy into the franchise”. Bulletproof developed a look that has moved away from the traditional chamois colour and incorporating light blue.

Jose Gorbea, senior marketing manager, global chocolate at Kraft said: “Bulletproof has a diverse understanding of cultural differences and market needs. Their outstanding mix of strategic insight, creative solutions and partnering capabilities with the Kraft Foods Global Chocolate team combined with energy and passion ensured a quick turnaround of exciting work that challenged our perceptions and expectations.”

He added: “The arresting design successfully transitioned through to the ‘Switzerland goes Blue’ campaign, which was an unparalleled success. In Switzerland so far, Toblerone Crunchy Almonds is outselling our previous NPD flavours at three to one.”


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