FDBusiness.com

Top 100 Largest Spirits Brands Revealed

 Breaking News
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...
  • PepsiCo Reveals the 10 Finalists Joining its 2018 Nutrition Greenhouse Programme PepsiCo has announced the 10 entrepreneurs that will form the second class of its health and wellness incubator in Europe. First launched in 2017 to support the next generation of food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the 10 participating companies a €20,000 grant, and access to PepsiCo mentors and experts to take [...]...
  • PureCircle Increases Capacity to Supply Reb M PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie [...]...
  • Introducing the Propack Synchronized Staging Transfer Model PSST/120 Propack has announced a new, economical, safe product delivery system that uses stepper servo technology to receive randomly presented products from baggers, pouchers and flow wrappers to synchronise product delivery to high-speed cartoning machines. With a maximum packing rate of 120 packs per minute (PPM) to 80 twin PPM (depending on product size), the PSST/120 [...]...
  • Bel to Produce Mini Babybel at its First Canadian Factory Bel Group, a world leader in branded cheese and a major player in the healthy snack market, plans to build its first Canadian plant in Sorel-Tracy, Quebec. The facility, which is scheduled to begin commercial production in early 2020, will be fully dedicated to producing Mini Babybel® cheese. These dairy snacks encased in small and [...]...

Top 100 Largest Spirits Brands Revealed

Top 100 Largest Spirits Brands Revealed
July 13
12:26 2018

The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering margin of over 44m cases. Jinro has grown for four years in a row, selling 0.8% (over 600,000 cases) more in 2017 than it did in 2016.

The world’s second and third most-consumed spirits brands swapped places this year. Ruang Khao moves up to second place, the pick-me-up for Thai labourers growing by almost 2% after a dip in 2016. In third place, the world’s biggest brown spirit – and the world’s number one whisky – is ABD’s Officer’s Choice.

The markets for soju in South Korea, local whisky in India and cane spirits in Thailand are so vast that even those brands trailing far behind Jinro, Officer’s Choice and Ruang Khao sit comfortably within the global top 10.

Thai Beverages, who also owns Ruang Khao, is one of only two companies to have two brands in the top 10. Besides McDowell’s, Diageo has Smirnoff vodka at number six. Smirnoff is the first truly global brand on the list, selling over 25m cases across 155 countries, and rising one place in the rankings this year.

While giant domestic Asian brands make up the lion’s share of the top 10, the international bestsellers are not far behind. Johnnie Walker Scotch whisky grew by 2% last year, but fell one place to 12th, just ahead of Bacardi rum, unchanged in 13th, and Jack Daniel’s whiskey, which rose two places to 14th. These Western brands don’t completely rule their home markets as they face more competition from other international spirits brands, but their global reach ensures that they are still available to hundreds of millions of potential consumers and generally at affordable price points.

Eighteen of the brands in the Real 100 belong to Diageo, making the British company the most-represented owner on the list. Pernod Ricard follows with ten brands.

The most-represented category in the Real 100 is whisky, with 29 brands featured. Fifteen of these whiskies are Indian, of which ten are owned by either Diageo or Pernod Ricard. The biggest climbers of the whisky category were Japanese whisky Nikka, climbing from 96th to 87th place (12% growth 2016-2017) and Jameson Irish whiskey which climbed from 48th to 43rd (12.1% growth 2016-2017)

Nineteen vodka brands appear on this year’s list. Tito’s once again surged up the rankings: impressive growth of 17.6% in 2017 means that the brand has leapt from 93rd place to 35th in the space of just two years.

The list features six rum brands. Bacardi stays at 13th, Captain Morgan breaks back into the top 20 in 19th place, and Havana Club’s growth of 6.3% is only enough to rise one place to 67th.

IWSR Real 100 – Largest spirits brands 1-10
Rank Volume % Chg Volumes
2017 2016 Brand Category Owner 2017 2016 to 2017
1 1 Jinro Soju Hite-Jinro 75,910.0 0.8%
2 3 Ruang Khao Other Spirits Thai Beverage 31,750.0 1.8%
3 2 Officer’s Choice Indian Whisky ABD 31,510.1 -2.5%
4 4 Emperador Brandy Emperador 28,756.8 -3.0%
5 6 McDowell’s Indian Whisky Diageo 26,338.2 2.7%
6 7 Smirnoff Vodka Diageo 25,635.0 0.7%
7 5 Chum Churum Soju Lotte 25,551.0 2.2%
8 8 Hong Tong Other Spirits Thai Beverage 21,200.0 2.4%
9 10 Imperial Blue Indian Whisky Pernod Ricard 18,847.7 5.2%
10 9 Good Day Soju Soju Muhak 18,550.0 -1.3%
Volume Units: Thousands of nine-litre cases Source: IWSR 2018

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements