FDBusiness.com

Top Avocado Producing Countries Unite to Launch World Avocado Organization

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Top Avocado Producing Countries Unite to Launch World Avocado Organization

Top Avocado Producing Countries Unite to Launch World Avocado Organization
February 15
15:26 2016

In an unprecedented, the world’s top avocado producing countries have united to create the first global avocado entity, the World Avocado Organization (WAO). The primary purpose of the new organisation is to promote the consumption of avocados in the European Union, Asia and other parts of the world through collectively self-funded marketing programs.

WAO is a US-based non-profit global entity that is the first of its kind. The organisation is composed of a board of directors representing the interests of its members: avocado producers, exporters and importers from around the world. The founding member countries are Brazil, Mexico, Peru, South Africa, and the US.

“The World Avocado Organization represents the creation of a major international agricultural body that has been years in the making and is, to date, the only multinational global marketing organisation of its kind,” states the director for Peru and chairman of the WAO, Mr James Bosworth of ProHass.

“The world is getting smaller and this commodity has achieved a global reach as people everywhere embrace the superfood nutritional benefits and taste of avocados,” notes the South African director and vice-chairman of the WAO, Mr Zac Bard of Westfalia.

The idea for a global umbrella organisation for the promotion of avocados dates back several years. After nearly eight years of discussions, the idea came to fruition when the founding country members of the WAO agreed to move forward during the VIII World Avocado Congress in Lima, Peru in September 2015.

The organisation’s name is a nod to the importance of the World Avocado Congress, which has been held in every major avocado producing country in the world since it first convened in South Africa in 1987. The charter members wanted to give the organisation a name that would be representative and inclusive of all of the founding and future members from around the globe. The overall purpose of the organisation is to promote the consumption of avocados in the second largest consuming market for avocados in the world, the European Union, as well as emerging consumer markets in Asia, such as China and Japan, and other areas of the world.

The WAO plans to launch its first collectively funded marketing programs later this year in several European markets including, Germany, Spain, the UK and select Scandinavian countries. The EU is the second largest market for imported avocados in the world – after the United States of America. In 2015 the EU consumed approximately 362.9 million kilograms of avocados and in 2016 such consumption is expected to increase by 10%.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements