FDBusiness.com

Trace One and Musgrave Group Renew Contract to Drive Further Private Label Success

 Breaking News
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...
  • €40 Million VistaMilk SFI Research Centre Launched in Ireland The Irish Government has launched the new VistaMilk SFI Research Centre which is jointly funded by Science Foundation Ireland (SFI) and the Department of Agriculture, Food and the Marine. The VistaMilk Centre will be hosted by Teagasc Moorepark, in partnership with a number of research performing organisations. Multinational and SME companies in the food and ICT [...]...
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...

Trace One and Musgrave Group Renew Contract to Drive Further Private Label Success

Trace One and Musgrave Group Renew Contract to Drive Further Private Label Success
January 25
15:00 2016

Trace One has announced that Irish retail leader Musgrave Group has renewed its agreement for Trace One’s Product Lifecycle Management (PLM) solution. Musgrave leverages Trace One PLM to effectively manage its private label ranges from ideation and specification management through to final packaging and approval. As owner of one of Ireland’s most trusted brands, SuperValu, Musgrave has established a strong reputation for local provenance and quality. The continuing deal will help Musgrave work with multiple local suppliers and seamlessly manage their brands, while preserving their reputation and growing consumer trust.

Own brand products are an important part of our business,” says Pádraigh Cronin, Group Own Brand Manager at Musgrave. “Since implementing Trace One PLM we have seen consistent 6-10% year-on-year growth in own brand sales, which now contributes 30% of Group revenue. Trace One PLM has proven to be the ideal solution for this success, allowing us to innovate and expand ranges with a strategic focus on quality and local provenance. We have built on the value of our partnership with Trace One and look forward to working with them further in the future.”

Musgrave has 259 SuperValu stores in Ireland and operates several retail chains across Europe, including Centra, Dialprix and Daybreak. Musgrave first chose Trace One PLM in 2011 to help manage its new and existing product development projects. In particular Musgrave used Trace One PLM to develop and launch the SuperValu private label range, now comprising 1,800 lines, which in 2013 contributed to SuperValu being named as Ireland’s most reputable brand. Trace One PLM has given Musgrave greater control and visibility over its product development process: consolidating product specifications across various divisions and providing a single view and format to monitor the content, labelling and status of all goods it sells. The complete transparency offered by Trace One PLM allows Musgrave to respond quickly to any potential problems with products in real-time, collaborate more effectively with local manufacturers and producers and champion provenance and quality to consumers.

“We are very pleased to be renewing our relationship with Musgrave, owner of some of the most trusted household names in European retail,” says Shaun Bossons, EVP Global Business Development at Trace One. “Trace One powers the world’s largest network for the FMCG industry with more than 20,000 companies worldwide, helping them to easily collaborate with partners, comply with the latest regulations and exceed industry standards on quality and provenance. We believe this gives us the perfect base of knowledge and talent to work with Musgrave, to help them collaborate more effectively with partners and further engage with consumers through innovative new ranges.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements