FDBusiness.com

Truett-Hurst Inc. introduces first paper wine bottle in the U.S.

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Truett-Hurst Inc. introduces first paper wine bottle in the U.S.

November 12
10:46 2013

Wine industry leader in innovation Truett-Hurst Inc. wine company of Healdsburg, CA, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst Inc. is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard with a plastic liner. The entire package is 85 percent lighter than a glass bottle and is easily recyclable. From production to shipping to recycling, PaperBoy proves the wine business can operate with a significantly reduced carbon footprint.

Pleasanton, CA-based Safeway Inc. will partner with Truett-Hurst Inc. in the initial release of PaperBoy nationwide.

PaperBoy contains appellation-based, super-premium wines sourced from the Mendocino and Paso Robles growing regions and crafted by winemaker Virginia Marie Lambrix, also the winemaker for VML.

Introductory PaperBoy wines are a 2012 Paso Robles Red Blend ($14.99) and a 2012 Mendocino Chardonnay ($13.99). Lambrix is passionate about innovation. She says, “We at Truett-Hurst Inc. believe that if the quality of the wine exceeds a customer’s expectation, then new, cutting-edge packaging will become more mainstream.”

Truett Hurst Inc. incentive.

On its quest to change the way people think about and buy wine, Truett-Hurst Inc. is responding to lifestyle choices–to eco-conscious wine lovers on the go. Paper Boy provides a responsible way to carry wine outdoors. Campers, hikers, and fishermen can carry this lightweight package–only 1.9 lbs.

filled–and enjoy premium wine from a 750ml bottle almost anywhere, collapsing it when finished for return to a recycling site. “We’re thrilled to be a pioneer of this earth-friendly, high-quality, innovative package. It could create an entirely new category in wine,” says Truett-Hurst Inc.’s president and CEO, Phil Hurst.
About the design
Paper Boy is in part, the brainstorm of Truett-Hurst Inc. designer, Kevin Shaw of Stranger & Stranger. Shaw worked with the Truett-Hurst Inc. team and Green Bottle, a UK-based paper bottle manufacturer, to develop this groundbreaking package. Extensive testing has proven the Paper Boy bottle to be superior to a traditional glass bottle. It insulates better, recycles more readily, and is lighter and more transportable, yet it looks and acts like a traditional glass bottle. Shaw added the lighthearted and retro-cool feel of the brand identity. He comments, “This is a product that is unashamedly different and it was important that the name was iconic to own the medium, and that the branding was bright, strong, and fearless.”


Environmental impact

Packaging waste is a huge and growing problem in modern society, particularly in the wine industry. According wrap.org.uk, 17.5 billion bottles of wine are consumed annually around the globe, producing 8.75 billion tons of glass waste–more packaging waste than any other product in the food or drink sector.
PaperBoy offers a better alternative. The bottle’s cardboard outer can go into mainstream recycling streams, which are used to produce other cardboard products. The cap and neck assembly pieces are also recyclable, and the plastic liner is suitable for “waste to energy” programs. In total, the overall carbon footprint of PaperBoy, from production to shipping to recycling, is significantly lower than glass.

Even the 12-pack cartons are produced from recycled paper. Each PaperBoy bottle comes with instructions for how to break the bottle down for disposal. As a winemaker, Virginia Lambrix admires the economic practicality of PaperBoy. She says, “Wines that will be consumed almost immediately do not need a heavy, environmentally and economically expensive glass bottle and cork. We would rather apply the savings that PaperBoy affords toward more expensive, better-crafted wine so that both the customer and the environment win.”


Transportation savings

Case weight for normal glass bottles with liquid is 36 lbs. versus the paper bottle at 23.6 lbs. A pallet of 56 cases prepared for shipping is reduced from 2,000 lbs. to 1,322 lbs.–a weight reduction of 34 percent and a savings of more than 7 tons per truckload of wine shipped.

About Author

colin

colin



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements