FDBusiness.com

Two Tetra Pak products, each designed specifically to reduce environmental impact, have won prestigious WorldStar packaging Awards. Tetra Top® with Separable Top and Tetra Prisma® Aseptic 1000 with plant based plastics each picked up an award in the Beverage category, receiving specific recognition for their environmental credentials.

The Tetra Top with Separable Top was recognised for providing consumers with a balance between functionality and sustainability. It combines the convenience of a bottle with the contemporary look and feel of a carton package, and its design enables consumers to detach the plastic top from the carton sleeve, allowing them to be recycled separately.

According to Tetra Pak’s 2015 research, 80% of consumers globally try to recycle as much as they can. With this increased consumer interest in recycling, the Tetra Top with Separable Top has been successfully rolled out in Sweden, Denmark, Italy, Estonia, Finland and also in Japan.

Coca Cola’s Del Valle Reserva, which uses the Tetra Prisma Aseptic 1000, a carton package made from plastics derived from sugar cane combined with paperboard, was also recognised for its use of bio-based materials.

“We know that consumers increasingly want to do more for the environment and look to brands to provide them with sustainable alternatives,” says Charles Brand, Executive Vice President Commercial Operations at Tetra Pak. “We work with our customers to create innovative solutions that speak to these new consumer preferences, and we are immensely proud that both the Tetra Top with Separable Top and the Tetra Prisma Aseptic 1000 have been recognised by WorldStar in this year’s awards.”