FDBusiness.com

UK Biscuit Market Worth £2.2 Billion

 Breaking News
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...
  • FrieslandCampina Sells Fruit Juice Business The Dutch investment company Standard Investment is acquiring Riedel, the fruit juice business of FrieslandCampina, for an undisclosed sum. Based at Ede in the Netherlands, Riedel has a turnover of about €125 million and employs 200 people. Completion of the transaction is expected before the end of 2017. Earlier this year, FrieslandCampina announced that it would [...]...
  • LacPatrick is Cream of the Crop in UAE LacPatrick, the international dairy co-operative, has secured over £1 million of sales of its LP spray dried whole milk and skimmed milk powder in the United Arab Emirates (UAE), following participation at the Gulfood exhibition in February 2017. LacPatrick is one of Northern Ireland’s major manufacturing employers, employing over 300 staff across its Ballyrashane, Artigarvan [...]...
  • Tate & Lyle Launches CLARIA® Instant Functional Clean-Label Starches Tate & Lyle, a leading global provider of food ingredients and solutions, has announced a further expansion of its line of CLARIA® Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA® Instant 340 and 360. As claims such as ‘smooth’, ‘luscious’ and ‘velvet’ continue to grow, manufacturers are eager to develop textures [...]...
  • Reveal Impact – Ardagh Group to Launch a Two-Stage Thermochromic Solution Reveal Impact features combined temperature-sensitive inks with a twist. The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down. However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message to the consumer. The revealed message surprises the [...]...
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...

UK Biscuit Market Worth £2.2 Billion

UK Biscuit Market Worth £2.2 Billion
June 08
13:12 2011

With sales of biscuits, cookies and crackers having increased 22% over the past five years to reach a delicious £2.2 billion in 2010, Mintel forecasts that the UK biscuit market will grow a further 15% to reach £2.6 billion by 2015.

Mintel estimates the biscuits, cookies and crackers market will grow by 2.7% this year to reach £2.3 billion in 2011. Sweet biscuits continue to dominate the sector and are forecast to represent 83% of the market in 2011.

The ritualistic nature of eating biscuits appeals to consumers, with over half (54%) eating sweet biscuits with a hot drink, demonstrating how ingrained this occasion is within British culture but emphasising the need for the category to expand beyond the tea-drinking audience.

With snack/individual packs appealing most to the 16-24s for sweet biscuits and 25-34s for savoury, packaging innovation such as Fox’s Party Rings (six 25g bags per pack) and Ryvita’s Crackers for Cheese (which comes in four packs of six) is helping to attract a younger consumer base.

“The UK biscuit industry has benefited from consumers reaching for the biscuit barrel throughout the recession, although rising commodity costs and an inability to appeal to a younger and more discerning consumer base are threatening the market,” says Amy Lloyd, senior food & drink analyst at Mintel.

Advertising campaigns that focus on quality and taste in order to fend off competition from own-label, should find favour with the third of consumers that believe that branded sweet and savoury biscuits actually taste better, Mintel points out.

However, consumers are willing to experiment with flavour, particularly women, therefore new flavour variants need to appeal to this demographic who are more likely to be buying sweet and savoury biscuits and who most enjoy experimenting with new variants.

According to Mintel, products with a healthy eating message, such as low-calorie or high-fibre, can be used to tap into the 37% of consumers who are cutting down on the amount of sweet biscuits they eat because of health reasons and the 26% of consumers who buy low-salt/wholemeal/high-fibre varieties of savoury biscuit.

Savoury biscuits should do more to push cross category promotion with complementary products such as cheese and particularly British cheese (which has seen growing popularity), maximising on the current trend towards all things British.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements