FDBusiness.com

UK Brown Sauce Sales Rise as Ketchup Dips

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

UK Brown Sauce Sales Rise as Ketchup Dips

UK Brown Sauce Sales Rise as Ketchup Dips
February 13
16:48 2012

Mintel’s latest research into sauces and seasonings reveals that sales of brown sauce are on the increase, rising by 9% between 2010 and 2011, with sales increasing from £47 million in 2010 to £51 million in 2011. Accounting for almost a fifth (18%) of all thick and thin sauces, it appears sales of brown sauces have received a real boost from recent new product development – as, today, as many as 58% of British consumers keep a regular supply of brown sauce in the home.

However, the ‘nation’s favourite’ tomato sauce accounts for almost three fifths (57%) of all thick and thin sauce sales, and is a store cupboard staple for 87% of all Brits. But while ketchup accounts for the lion’s share of table sauce sales, there was a slight dip in sales for ketchup between 2010 and 2011 as sales declined almost 2%, falling from £169 million in 2010 to £166 million in 2011.

Amy Lloyd, senior food analyst at Mintel, comments: “Brown sauce has been the surprise star performer of the table sauces market, bucking the downward sales trend experienced by other sauces. The rise in sales of brown sauce shows how a traditional product can be reinvigorated and perform extremely well in a market where sales of other products are remaining the same or slipping. New product development shows how brand extensions peripheral to the core brand can attract renewed interest and shift the focus away from relying on promotional activity as a means of engaging consumers and provide buzz around a product.”

Valued at £40 million in 2011, sales of thin sauces have held on to their share of the table sauces market, benefiting from versatility of products such as soy sauce and chilli, which can be used as a cooking ingredient or an accompaniment to various dishes. Overall sales of thick and thin sauces fell by 1% between 2010 and 2011 dipping from £292 million in 2010 to £289 million in 2011.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements