UK Chilled Fish Market is Heating Up as Deflation Cools Meat and Poultry

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

UK Chilled Fish Market is Heating Up as Deflation Cools Meat and Poultry

UK Chilled Fish Market is Heating Up as Deflation Cools Meat and Poultry
July 10
09:59 2015

The latest Meat, Fish and Poultry (MFP) figures from Kantar Worldpanel, for the 12 weeks ending 21st June 2015, continue to see deflation holding back overall spend in the UK market.

Chilled Fish remains the fastest growing area in terms of value & volume, driven by shoppers making smaller but more frequent trips. Fish bucks the category trend with prices increasing as more sales come from the premium Added Value category. Fish is not a niche market, with over 3 in 5 households shopping each 12 weeks and the average shopper buying five times in that period.

Deflation remains the key trend in fresh meat and poultry, as volumes grow and value declines. Price is down 4% in Fresh Meat and Poultry, but more shoppers buying more often are keeping volumes static year on year. Poultry is driving the deflationary effects with value down significantly, but volumes growing for both Chicken & Turkey. Poultry prices are falling at 7% with the promotional strategies in the category changing to TPRs from Y for £X.

Sliced Cooked Meats are seeing a continued value and volume decline which Kantar Worldpanel expects to see continue over the next few periods as the effect of the Government’s free school meals initiative for 5-7 year olds hits the lunchbox. Since the initiative was launched, kids have eaten 50 million fewer lunchboxes in the Autumn and Spring terms alone. This equates to losses of over £100 million, hitting yoghurts, snacks, fruit and sandwich products the hardest. 37% of sandwiches feature a sliced cooked meat so the impact is likely to hit the top line sales of the category this year.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here