FDBusiness.com

UK Concern Over the Effects of Soft Drinks Advertising on Children

 Breaking News
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...
  • UK Health Costs of Obesity Soaring Money spent last year on junk food advertising in the UK far outweighs the amount Government is able to spend on healthy eating campaigns, leading to an unbalanced environment pushing us towards unhealthy choices, according to new analysis by the Obesity Health Alliance (OHA). Junk food brands are spending 27.5 times more on advertising their products [...]...
  • The End of EU Sugar and Isoglucose Quotas Will Benefit All Stakeholders EU sugar and isoglucose production quotas ended on 30 September 2017. At its recent conference at the Bibliothèque Solvay in Brussels, Starch Europe called on all stakeholders to embrace the benefits of this historic development. Speaking at the conference, Starch Europe president, Alain Dufait said: “As an industry, we find ourselves in a time of opportunity. [...]...
  • Scotbeef Purchases Blast Freezer From Blue Cube In a move to boost freezer capacity at its modern plant in Glasgow, leading UK fresh meat processing company, Scotbeef has purchased a BFT40 portable blast freezer from Blue Cube Portable Cold Stores – part of The Turner Group – after renting the unit for several years. Scotbeef is one of the largest privately owned fresh [...]...
  • Kasih Food Revitalises Hummus Range For International Market Kasih Food Production Co, a leading food production company in Jordan, has unveiled a new range of hummus products in Tetra Pak packages. With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach US$1.1 billion globally by 2022, according to Market Research Future. That [...]...

UK Concern Over the Effects of Soft Drinks Advertising on Children

June 25
11:52 2010

A YouGov SixthSense report into the UK drinks market has shown that 1 in 4 adults believe fizzy drinks contribute significantly to obesity, and 71% feel that soft drinks are largely responsible for bad teeth, while a significant minority would support a blanket ban on sugary drinks advertising.

For many parents, getting their kids to eat and drink healthily can be challenging, especially taking into consideration some of the aggressive marketing ploys used by companies to make their products more attractive to children.

It comes as no surprise, therefore, that two thirds (66%) of adults are concerned about the influence drinks companies have on young children, with 29% going as far as to suggest a ban on all advertising for carbonated or sugary soft drinks.

Despite the apparent concerns about fizzy drinks and their effect on health, 51% of parents have let their children drink Coca-Cola in the last year, while 57% have given their kids Robinson’s, including Squash, Barley Water and Fruit Shoots. In contrast, 34% of parents have given their children bottled water in the past year.

“Many people are concerned about the role of soft drinks companies in the lives of young people. However, bearing in mind that the majority of parents are still willing to serve soft drinks, it could be argued that a high level of media saturation seems to negate perceived health concerns,” points out James McCoy from YouGov SixthSense. Indeed, 75% of respondents associated the term ‘heavily advertised’ with the drinks brand Coca-Cola.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements