FDBusiness.com

UK Consumers Favour British Brands

 Breaking News
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...
  • The Macallan’s Pioneering New Distillery Installs Flowcrete UK Flooring The new distillery for luxury whisky brand The Macallan has installed a variety of Flowcrete UK floors to create surfaces that would reflect its visual identity and maintain the functional properties required to produce this iconic Scottish spirit. When Edrington, the international spirits group that owns The Macallan, decided to build a £140 million facility to meet increasing global [...]...
  • New Pearl Range Launched to Help Reduce Risk of Cross Contamination Single use glove specialist Unigloves has launched the brand new 15-glove Pearl Colour System nitrile gloves range, helping organisations across the food sector more effectively manage cross contamination risks. The expanded range, combines high quality food handling approved, AQL 1.5 medical grade, powder-free nitrile gloves available in a range of colour finishes – including those [...]...
  • Signed Sealed Delivered With the increased customer focus on postable items such as confectionery, drinks and gifts, UK plastic bottle manufacturers Measom Freer have developed their very own Post Bottle (Ref 6143). With a flat rectangular shape, the bottle can easily be boxed and posted through standard letterboxes, fitting the UK large letter dimensions. Made from clear PVC, which [...]...
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...

UK Consumers Favour British Brands

UK Consumers Favour British Brands
May 29
12:38 2017

British consumers are developing a growing taste for home-grown brands, according to Kantar Worldpanel’s fifth annual barometer of the nation’s most chosen FMCG brands. The latest UK ranking, which measures which brands are being bought by the most consumers the most often, has revealed that the number of British favourites among the top 10 UK brands has increased to seven – up from six last year.

New this year, Kantar Worldpanel not only looked at the top 10 brands in the overall UK ranking – all of which are currently food brands – but also at each of the beverage, homecare and health and beauty sectors.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.

While the amount spent on brands fell in the UK in 2016 as intense competition between the supermarkets brought on falling prices, local brands still outperformed global brands, falling by 1.2% in comparison with a decline of 2.8% for the latter.

In the UK, five of this year’s top 10 brands – Kingsmill, Walkers, Müller, Cadbury Dairy Milk and Cadbury – have seen the frequency with which their goods are picked up off the shelves increase. However, penetration – the percentage of the population buying a brand – has fallen for each of the names included in the British top 10, and overall branded sales have decreased by 1.6% in comparison to private label growth of 1.7%.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “It’s been a challenging year for brands across all FMCG sectors. Consumers are increasingly opting for own-label alternatives across all retailers, and the proportion of the population buying the top 10 branded products has fallen by 2.5% on average.”

He adds: “Brands and manufacturers need to keep pace with changing consumer behaviours if they are to succeed. Today’s shoppers want to be healthier, happier and have their lives made easier, so brands will need to innovate in a way that matches these needs.”

Bolton-based Warburtons leads the UK ranking thanks to 84.2% of the population picking it from supermarket shelves an average of 25.2 times a year.

Rank Brand Penetration % Frequency % CRP million CRP growth %
1 Warburtons 84.2 25.2 574 -7
2 Heinz 89.2 15.5 375 -3
3 Kingsmill 73.5 15.5 309 8
4 McVitie’s 84.2 13.4 306 -2
5 Hovis 69.8 15.3 290 -12
6 Walkers 72.7 11 217 3
7 Müller 61 12.6 208 1
8 Birds Eye 74.1 10.1 201 -7
9 Cadbury’s Dairy Milk 70.9 8.8 169 0
10 Cadbury 68.6 8.4 156 0

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements