FDBusiness.com

UK Fruit and Vegetable Market Worth £16 Billion

 Breaking News
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...
  • Record Growth For UK Food and Drink Exports in First Half of 2017 The first half of 2017 saw exports of all UK food and drink grow to £10.2 billion, up 8.5% on the first half of 2016. This represents the highest first half exports value on record. The UK’s top 3 export products are whisky, salmon and beer. Contrary to recent export trends, stronger growth was reported [...]...
  • Nurturing Locally, Growing Globally – International Meat Congress ICoMST 2017 in Cork The 63rd International Congress of Meat Science and Technology (ICoMST 2017) took place at the Rochestown Park Hotel, Cork, during August 13-18, 2017 and was chaired by Teagasc’s Assistant Director of Research Declan Troy. Over 450 papers were presented at the congress, many by Teagasc researchers. The role of meat in strategies to achieve a sustainable diet [...]...
  • Tempting Batters Now With Clean-label Benefits A leading German natural starch producer, KRÖNER-STÄRKE, perhaps better known as a natural, starch supplier for bread manufacturers, has turned its attention to the convenience market. With a view to cleaning-up the unhealthy image of breaded or battered foodstuffs, the company has succeeded in developing specialist wheat starches which allow food processors to formulate on-trend, [...]...
  • B&R is Introducing a Hypervisor For Its Automation System B&R is introducing a hypervisor for its automation system. This software allows Windows or Linux to run alongside B&R’s own real-time operating system. That enables you to combine the control and HMI applications on a single PC, for example, or have an industrial PC double as both a real-time controller and an edge controller that [...]...
  • Florette Further Expands its UK Business In line with its strategy to be a major player within the UK fresh produce category, Florette UK & Ireland (part of the French Agrial group) has acquired the Wigan site of MyFresh Prepared Produce, a producer of a wide range of salad and vegetable products. MyFresh, Wigan, which employs almost 300 people and was [...]...

UK Fruit and Vegetable Market Worth £16 Billion

UK Fruit and Vegetable Market Worth £16 Billion
December 22
10:25 2014

Today, as many as 93% of all British consumers buy fresh fruits weekly, while 90% buy fresh vegetables. And it seems Britain’s love of fruit and vegetables continues to grow as 25% of fruit and vegetable shoppers say that compared to a year ago they are cooking at home using fruit and vegetables more often; while one in ten (10%) say they can afford to buy more fresh fruit and vegetables compared to a year ago. Furthermore, whilst there have been questions over the high sugar content in fruit, less than one in 10 (8%) say they have cut back on buying some fruits because of the sugar content.

Indeed, fruit and vegetables remain a major part of the British diet and thanks to a 16% growth between 2009 and 2014 the combined fruit and vegetable market in the UK, including potatoes, stands at an estimated £16 billion, up from just under £14 billion in 2009. Looking forward, whilst sales of fruit and vegetables are forecast to rise to just under £19 billion by 2019, it is inflation which is expected to drive this growth.

Moreover, for UK consumers, good value is vital when it comes to stocking the fridge. Over three in five (62%) Brits who buy fresh fruit and vegetables say that low price is important, followed by the best before date (41%) and whether it is on promotion (38%). Some 35% of Brits would like to see a greater variety of fruit or vegetables available in ready-to-eat snack formats, for example washed, peeled or chopped.

Soininen, Head of UK Food, Drink & Foodservice Research at Mintel, comments: “Rising prices are expected to remain the main driver of value growth, though the impact of weather on crops continues to create an added element of uncertainty. Until the income squeeze eases significantly, spending on fruit and vegetables as a day-to-day grocery item will remain under scrutiny. However, certain added-value areas hold potential, such as ready-to-eat snack formats and initiatives that helps to extend shelf life.”

Mintel’s research also found that overall in the UK, almost half (46%) of fruit and veg buyers say they are trying to eat the recommended five portions of fruit or vegetables per day. But despite this, half of Brits (50%) agree that it is difficult to eat as many as five portions a day, a figure which rises to 57% of 25-34 year olds. By contrast, taking on board the recommended five a day seems less of a task for the nation’s older generation as just 40% of those aged 65 and over say it is difficult to reach five a day.

Finally, more than two thirds (67%) of Brits think that the health benefits of fruit and vegetables should be stated on packaging, for example the fact that beetroot is high in potassium and magnesium.

“It is now common across much of packaged fruit and vegetables to highlight the product’s nutrient content on-pack, such as the folate and Vitamin A in a bag of salad. Expanding beyond this to communicate relevant health benefits, something not commonly done in this market, should offer products standout given that most people would like to see the health benefits of fruit and vegetables stated on-pack.” concludes Kiti Soininen.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements