FDBusiness.com

UK Grocery Shoppers Keen to Embrace New Technology

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

UK Grocery Shoppers Keen to Embrace New Technology

UK Grocery Shoppers Keen to Embrace New Technology
November 21
10:38 2014

More than four in 10 (43% of) shoppers could envisage using wearable technology devices in the future, such as smart glasses and smart watches, to shop for food and groceries, according to the latest IGD ShopperVista research.

Some shoppers are positive about the potential impact of wearable technology, with 45% believing such devices could make life more convenient. On the food and grocery front, six in 10 (62% of) shoppers say they would be interested in getting special offers in-store sent to their wearable device, with 61% interested in using it to redeem or collect loyalty points.

As well as wearable gadgets, shoppers would also be keen to use their smartphones when grocery shopping, with a particular emphasis on using the technology to stick to a budget and search out the best deals:

* 41% would like to scan their shopping with their phones while going around a store, to keep a running total and speed up the checkout process

* 39% say they would be interested in being alerted to special offers when they’re in different parts of a store on their phone

* 36% say they already or would like to use their phone when they’re in store to see if somewhere else can offer a better price.

Joanne Denney-Finch, IGD Chief Executive, says: “Savvy shopping tactics are now the norm, which has enormous implications for any upcoming digital technology that can tap into this trend. We are operating in an increasingly multichannel environment, with half of shoppers now believing it’s more convenient to shop around and use different formats for their grocery shopping – including digital and online.

“However, according to our latest ShopperVista research, there is evidently a gap between what shoppers tell us they would like to use their smartphones and mobile technology for, versus what they actually do. Our research showed that 58% of shoppers prefer a paper coupon or voucher to keep in their wallet or purse, versus 32% who would prefer a virtual coupon on their smartphone. There will come a tipping point when the food and grocery industry will have an enormous opportunity to take the lead in this field, by ensuring we are creating innovative, practical uses for mobile and wearable technology that will help to make life as easy as possible for shoppers.”

She adds: “With smartphones and tablets still very popular and wearable technology catching up, this is a great time for the industry to ensure we’re ahead of the curve and offering a seamless experience for shoppers.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements