UK On-trade Gin Sales Soar as Pink Gin Drinkers Double in the Past Year

 Breaking News
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...
  • The Hershey Company Takes Minority Stake in Irish Snacking Brand The Hershey Company, the US-based food group, has made a minority investment in Fulfil Holdings, the owner of the snacking brand FULFIL. Headquartered in Dublin, Ireland, FULFIL has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Ireland. Brian [...]...
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...
  • Molson Coors Commits to Reduce Plastics in Packaging Molson Coors in the UK and Ireland is removing the plastic packaging from its Carling and Coors Light brands, as part of new global packaging goals. The brewer will remove the plastic film wrap from large multipacks by the end of March 2020, replacing the plastic wrap with 100% recyclable fully enclosed carton board. By [...]...
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...

UK On-trade Gin Sales Soar as Pink Gin Drinkers Double in the Past Year

UK On-trade Gin Sales Soar as Pink Gin Drinkers Double in the Past Year
July 26
12:06 2019

UK gin sales have rocketed 56% by value in a year, new research from CGA reveals, and the number of people drinking pink gin has more than doubled. A report into major current gin trends based on CGA’s drinks data and insights, highlights the stellar growth of the gin category for suppliers, bars, pubs and restaurants. It shows that on-trade gin sales reached £1.4 billion in the year to mid-May 2019, and that 8.9 million people now drink gin out-of-home—up by 2.3 million in just 12 months.

The research indicates strong growth across mainstream, premium and super-premium gin categories, and the arrival of nearly 250 new gin brands on the market in the last five years. Licensed venues now stock an average of 8.2 gin brands – well over twice the average of two years ago.

CGA’s Director of Client Services for drinks Jonny Jones says: “CGA’s research shows there is no end in sight to the remarkable revival of gin sales. From value brands to artisan distilleries the category is booming, to the point where consumers now drink gin out-of-home more often than vodka. They are becoming ever more adventurous and experimental in their purchases, which makes it vital for suppliers and operators alike to obtain the sharpest insights into the latest trends and market preferences.”

CGA’s report shows that much of the flourishing interest in gin is being driven by pink and flavoured varieties. Sales in this category increased more than eight-fold to £392m in the 12 months to mid-May, and around 5.1 million consumers now say they drink pink gin—a number that has more than doubled from 2.2 million in a year.

CGA’s research indicates stark variations in the take-up of pink gin, both by region of the country and venue type, but finds that women account for seven in ten of all pink gin drinkers.

Jonny Jones adds: “Pink gin has been an extraordinary success story for the on-trade. It is clearly tempting a lot of drinkers away from other spirits and cocktails, and with new pink gin producers now piling into the market, it will be fascinating to see where the category goes from here. Brands and bars will have to innovate and keep their range fresh if they are to keep up with the pink gin mega-trend—and the best way to do that is to get a deep understanding of the drinkers behind it.”

The snapshot report, ‘In The Pink: Big Trends in the Gin Market’, is available to download now and CGA’s expert analysts are available to provide more tailored insights into the gin category, including the demographics and behaviour of gin drinkers, based on CGA’s On Premise Measurement Service and BrandTrack consumer survey. For more information, contact jonathan.jones@cga.co.uk.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here