FDBusiness.com

UK’s First Soft Drink With Stevia

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

UK’s First Soft Drink With Stevia

UK’s First Soft Drink With Stevia
April 16
08:47 2012

PepsiCo UK and Britvic plan to launch zero-sugar SoBe V Water in the UK later this month. The SoBe V Water innovation means PepsiCo and Britvic are the first soft drinks companies in the UK to launch a product containing naturally-sourced Stevia extract. The new SoBe V Water will replace the existing range.

Stevia has been used as a sweetener inSouth America for hundreds of years and contains glucose components that naturally give the plant’s intense sweetness. The reformulation of SoBe V Water will offer health-conscious consumers vitamin water with zero-sugar and meet growing demand for low-calorie refreshment.

“SoBe V Water with purified Stevia extract has been a great hit in the US and we’re excited to launch a version for the UK market and deliver a wider choice in healthier drinks for UK consumers. Stevia delivers a great naturally sweet taste without the calories of sugar,” points out Amanda Thomson, marketing director of PepsiCo UK.

Jon Evans, head of seed brands of Britvic Soft Drinks, comments: “We have accelerated the development of our Stevia product in order to be first to market in the UK because this is a major innovation for soft drinks and allows us to offer consumers great taste with no sugar.”

All six SoBe V Water variants with purified Stevia extract will be available from the end of April.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements