UNICEF, WHO slam Danone over misleading Turkish infant formula campaign

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

UNICEF, WHO slam Danone over misleading Turkish infant formula campaign

June 30
15:06 2013

UNICEF and the World Health Organisation (WHO) have slammed Danone for misleadingly claiming that they gave their backing to a Turkish marketing campaign for Aptamil and other infant formula products.

Over the weekend, the Bureau of Investigative Journalism reported that Danone had mislead mothers in Turkey with a marketing campaign that warned they might not be providing their babies with enough breast milk to meet nutritional needs.

The campaign suggested that infant formula be used to cover any shortfalls.

Danone argued that its advice to Turkish mothers was based on WHO guidance, and claimed that both WHO and UNICEF endorsed its campaign.

Both parties have, however, denied ever endorsing the French firm’s actions.

“UNICEF in principle will never support the use of infant formula for children under the age of six months,” a UNICEF representative told DairyReporter.com earlier today.

Also commenting, WHO representative, Dr João Breda, told DairyReporter.com that the organisation’s name and logo were being used on Danone-related websites without its permission.

“We have requested that Danone remove these references immediately,” he said.

“Does not reflect WHO recommendations”

According to the Bureau of Investigative Journalism report, Danone’s Turkish infant nutrition business, Numil, began the campaign in 2010 after conducting research to measure the breast milk production of mothers of children aged six-months.

Those involved were found to produce an average of 290ml per day.


About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here