FDBusiness.com

Unilever Acquires The Vegetarian Butcher

 Breaking News
  • Lantmännen Expands its Oats Capacity Lantmännen, the Nordic region´s leader in agriculture, machinery, bioenergy and food products, has signed an agreement with Tate & Lyle, the UK-based global food and beverage ingredients and solutions provider, for the acquisition of a production facility in Sweden. The acquisition gives Lantmännen opportunities to expand its oats capacity and invest in additional processing of [...]...
  • UK Food and Drink Exports Growth Slow to a Crawl in 2018 The Food and Drink Federation (FDF) has published analysis showing that food and drink exports have increased by only 2.5% to £22.6 billion from January–December 2018, compared to the same period in 2017, down from 9.7% growth in the previous year. This slower growth was seen in both exports to EU markets, up 4.3% in [...]...
  • AB InBev Changes Name in the UK AB InBev has changed the name in of its UK and Irish business to Budweiser Brewing Group UK&I and opened a new London headquarters. Now under the guidance of new president Paula Lindenberg, Budweiser Brewing Group UK&I has been growing by double-digits in the UK in recent years. In addition to Budweiser, the brands portfolio [...]...
  • New Global Chief at Pilgrim’s Pride Pilgrim’s Pride Corporation, a worldwide leader in poultry and prepared foods and the owner of Northern Ireland-based Moy Park, has appointed Jayson Penn, formerly President of Pilgrim’s USA, to succeed Bill Lovette, as President and Chief Executive Officer of Pilgrim’s Pride. Bill Lovette will remain available to provide strategic advisory services to the company through [...]...
  • Mondelēz International Partners With Food Business Incubator Mondelēz International has announced a partnership with The Hatchery Chicago, a non-profit food business incubator, as it ramps up its innovation efforts to lead the future of snacking. The partnership is one of several investments the company is making as part of SnackFutures, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities [...]...

Unilever Acquires The Vegetarian Butcher

Unilever Acquires The Vegetarian Butcher
December 20
09:37 2018

Unilever is acquiring The Vegetarian Butcher. The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals.

For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in the world’. Founder Jaap Korteweg says: “Unilever’s international network across 190 countries, provides every opportunity to accomplish this.”

Nitin Paranjpe, president, Food & Refreshment at Unilever.

The products made by The Vegetarian Butcher are being sold in over 4,000 outlets in 17 countries. Unilever and The Vegetarian Butcher started working together in 2016 when they jointly launched the ‘Vegetarian Meatballs in Satay Sauce’ and ‘Vegetarian Meatballs in Tomato Sauce’, which were marketed under the Unox brand.

Currently, Unilever is selling nearly 700 products with V-label in Europe. In the Netherlands, these include products from Unox, Knorr, Hellmann’s, Conimex and Ben & Jerry’s brands.

Nitin Paranjpe, president of Foods & Refreshment at Unilever, says: “The Vegetarian Butcher is a brand with a clear mission, many loyal ambassadors, a good following on social media and a strong position in the market. The brand will fit in well within our portfolio of ‘brands with purpose’, which have a positive social impact, are better positioned to meet the needs of consumers and are growing faster. Importantly, this acquisition will help us to accelerate our journey towards more plant-based food.”

The acquisition is being made for an undisclosed consideration.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements