FDBusiness.com

Unilever Acquires The Vegetarian Butcher

 Breaking News
  • Arla Foods Further Strengthens its Innovation Agenda As Arla Foods continues its pursuit to become one of the leading dairy innovators in the world, it is taking a bold new approach to innovation and new product development, including creating a new Product and Innovation organisation and appointing a new Senior Vice President. Driving the development of the new organisation is the opportunity Arla has [...]...
  • Orkla Buys Pama Brand Okla, the leading branded consumer goods company in the Nordic region, has purchased the Pama brand, a local brand offering consumers porridge rice in Denmark and Sweden, from PepsiCo for an undisclosed price. Pama had been a part of PepsiCo since its acquisition of The Quaker Oats Company in 2001. Orkla Foods Danmark is currently distributor [...]...
  • Label&Print 2019 Welcomes the Future of the Print Industry Label&Print, which returns to Birmingham’s NEC on 27 & 28 February 2019, will offer visitors an exclusive look at the future of the industry, showcasing the very latest products, services and technologies available to the packaging community. From leading sellers and manufacturers of print and labelling equipment, through to designing, branding and finishing experts, it [...]...
  • PepsiCo Elects CEO Ramon Laguarta as Chairman PepsiCo’s board of directors has unanimously elected Ramon Laguarta as the company’s Chairman, succeeding Indra K. Nooyi who announced in August 2018 her intention to step down as PepsiCo CEO effective October 3, 2018 and remain Chairman until early 2019 to ensure a smooth and seamless transition. The appointment is effective when Chairman Nooyi retires from the company [...]...
  • Visitors to Irish Whiskey Distilleries Up 13% in 2018 The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in 2018. This marks a 13.4% increase on 2017, when visitor numbers reached 814,000. The figures are based on returns from 13 Irish whiskey distillery visitor centres and brand homes located across the island of Ireland. Overseas [...]...

Unilever Acquires The Vegetarian Butcher

Unilever Acquires The Vegetarian Butcher
December 20
09:37 2018

Unilever is acquiring The Vegetarian Butcher. The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals.

For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in the world’. Founder Jaap Korteweg says: “Unilever’s international network across 190 countries, provides every opportunity to accomplish this.”

Nitin Paranjpe, president, Food & Refreshment at Unilever.

The products made by The Vegetarian Butcher are being sold in over 4,000 outlets in 17 countries. Unilever and The Vegetarian Butcher started working together in 2016 when they jointly launched the ‘Vegetarian Meatballs in Satay Sauce’ and ‘Vegetarian Meatballs in Tomato Sauce’, which were marketed under the Unox brand.

Currently, Unilever is selling nearly 700 products with V-label in Europe. In the Netherlands, these include products from Unox, Knorr, Hellmann’s, Conimex and Ben & Jerry’s brands.

Nitin Paranjpe, president of Foods & Refreshment at Unilever, says: “The Vegetarian Butcher is a brand with a clear mission, many loyal ambassadors, a good following on social media and a strong position in the market. The brand will fit in well within our portfolio of ‘brands with purpose’, which have a positive social impact, are better positioned to meet the needs of consumers and are growing faster. Importantly, this acquisition will help us to accelerate our journey towards more plant-based food.”

The acquisition is being made for an undisclosed consideration.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements