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Unilever Continues to Expand in Emerging Markets

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Unilever Continues to Expand in Emerging Markets

Unilever Continues to Expand in Emerging Markets
October 03
10:25 2011

Unilever has unveiled expansion to production facilities in Indonesia that will help drive sustainable growth for the food and personal care group in the fast-growing developing and emerging markets. The company has invested about €90 million to build a new, state-of-the-art personal care factory and to expand existing ice cream and personal care factories to increase Unilever’s capacity for growth and service increasing demand for beauty products and ice cream in Indonesia and in other parts of Asia and Africa. These developments complement the additional capacity already being built in the Home Care and Foods categories in Indonesia this year and will better enable Unilever to deliver bigger and better innovation more quickly to consumers.

 

“These new facilities will help us to continue to grow in Indonesia, an important market in which we have strong category positions across our portfolio, as we do across South East Asia,” says Pier Luigi Sigismondi, Unilever’s chief supply chain officer. “These markets contribute significantly to the 54% that Unilever currently generates from emerging markets, a figure we expect to rise substantially over the next ten years. We are excited by the enormous possibilities these markets offer and more investments will undoubtedly follow.”

 

The current investment is part of a €550 million, three-year investment programme in Indonesia to enable Unilever to leverage its leading position in developing and emerging markets by enabling sustainable and profitable growth.

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