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Unilever Expands Personal Care Brands Portfolio

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Unilever Expands Personal Care Brands Portfolio

Unilever Expands Personal Care Brands Portfolio
March 04
09:18 2015

Unilever has agreed to acquire REN Skincare, the iconic British skincare brand.

Created in 2000 by Antony Buck and Robert Calcraft, REN pioneered a new type of high performance skin care. The multi-award winning brand is today sold in 50 countries and has built a committed consumer base. The range is sold predominantly in specialty stores and pharmacies.

Vasiliki Petrou, Unilever SVP Prestige Brands, says: “We are delighted to be adding REN to the Unilever portfolio of personal care brands. It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio.”

Terms of the deal were not disclosed. The acquisition is expected to close in May 2015, subject to customary regulatory approvals.

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