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Unilever Expands US Ice Cream Business

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Unilever Expands US Ice Cream Business

Unilever Expands US Ice Cream Business
December 05
09:16 2014
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Unilever has acquired Talenti® Gelato & Sorbetto in the US. Minneapolis-based Talenti, which was founded in 2003, has grown into the best selling packaged gelato in the United States.

Talenti products are made from the finest ingredients, using artisanal methods, and packaged in a unique, clear and reusable plastic jars. Talenti is expected to have more than $120 million in turnover in 2014. Terms of the transaction were not disclosed.

With its 30 gelato and sorbetto flavours – such as Sea Salt Caramel and Sicilian Pistachio – the Talenti acquisition brings a complementary packaged gelato portfolio to Unilever’s ice cream category, alongside the company’s existing iconic brands such as Ben & Jerry’s, Breyers, Fruttare, Good Humor , Klondike, Magnum and Popsicle.

“Welcoming Talenti to the Unilever family marks another step in our North America portfolio transformation,” says Kees Kruythoff, President of Unilever North America. “The acquisition widens Unilever’s position in the fast-growing gelato market with its artisanal offerings and its clear, distinct and recyclable packaging.  We are looking forward to growing and developing this fantastic brand further.”

Kevin Havelock, President Refreshment Category at Unilever, says: “Talenti’s gelatos and sorbettos complement Unilever’s iconic portfolio of packaged ice cream. As the gelato category continues to gain popularity we are excited to welcome the fast-growing Talenti brand.”

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