FDBusiness.com

Unilever simplifies spreads with real ingredients

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Unilever simplifies spreads with real ingredients

Unilever simplifies spreads with real ingredients
October 19
10:02 2013

In response to growing demand for foods with simple ingredients, Unilever USA announces the introduction of two new spreads—I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious. The new products are the company’s first spreads to feature simplified recipes

Delicious taste and real, simple ingredients
The new, rich and creamy spreads are a blend of simple ingredients such as canola oil, nonfat yogurt, salt and natural flavors. With no artificial preservatives and 0g trans fat per serving, I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads have a better-for-you nutritional profile than butter,* and a delicious taste people expect from the makers of I Can’t Believe It’s Not Butter! and Country Crock.

“Consumers are seeking foods with simpler ingredients, and it’s our responsibility as the global leader in the spreads category to listen and respond to those needs,” says Mike Faherty, vp foods at Unilever North America. “I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal.”Updated product packaging

In addition to the new recipe, consumers will find I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads in new, rectangular containers that easily fit in the refrigerator and feature images of some of the simple ingredients used to make the new products.

New products to be unveiled at Food Network New York City Wine & Food Festival

I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads will debut at the 6th annual Food Network New York City Wine & Food Festival presented by FOOD & WINE, October 17-20, 2013, with thousands of culinary professionals, media and consumers alike to be among the first to sample the new spreads. Throughout the culinary-packed weekend, the spreads will be sampled at a variety of venues including a premium tasting experience at the Festival’s Grand Tasting presented by ShopRite and the ABSOLUT Best Bloody Mary Brunch, hosted by the cast of Chopped.

The new spreads products will be featured in a host of both flavorful and seasonal recipes including fluffy, delicious pancakes and baked spiced apples; cranberry almond Brussels sprouts; and, rosemary and garlic grilled new potatoes.

All the taste with nutritional benefits
I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious  are great-tasting, creamy spreads that add richness and flavor to any meal—whether topping, baking or sauteing. In addition to the delicious taste and countless uses, I Can’t Believe It’s Not Butter! Deliciously Simple and Country CrockSimply Delicious have a better nutritional profile than butter—with 70 percent less saturated fat—because they’re made with a blend of vegetable oils.** The new spreads have no artificial preservatives, no partially hydrogenated oils, 0g trans-fat per serving, and are considered an excellent source of omega-3 ALA.**

“Consumers have shifted the way they think about ‘healthier’ eating habits, and that includes choosing products made with simpler ingredients,” says nutrition expert, Bonnie Taub-Dix, RDN, CDN, and author of ‘Read It Before You Eat It.’ “Deliciously Simple and Simply Delicious are made with fewer ingredients and have less saturated fat than butter, which makes them a delicious, great-tasting option for use in the kitchen every day.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
  • November 5, 2017FLEIFOOD 2017
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements