FDBusiness.com

United Biscuits Expands McVitie’s Cake Range

 Breaking News
  • Year of Considerable Progress For Dairy Crest Dairy Crest, the UK dairy group, increased revenue by 10% to £456.8 million and adjusted profit before tax increased by 2.8% to £62.3 million for the year ended 31 March 2018, compared with the previous year. Dairy Crest’s Cheese & Functional Ingredients business increased revenue by 8.8% to £277.2 million while revenue at the Butters, [...]...
  • Edrington Unveils the New Home of The Macallan Edrington, the international premium spirits company, has revealed the new distillery and visitor experience for The Macallan brand. The new distillery and visitor experience is located on the stunning Easter Elchies estate in Scotland, which has been home to the leading luxury single malt since 1824. From humble beginnings, the brand has risen to become [...]...
  • Nestlé Strengthens its Research Capabilities in Switzerland Nestlé has announced changes that further strengthen its research and development operations, the largest of any food company worldwide. Nestlé will bring together its two scientific discovery units, the Nestlé Research Center and the Nestlé Institute of Health Sciences, to build one impactful organization, Nestlé Research. The combination of two world-renowned research facilities with highly [...]...
  • Algaia Receives €4 Million Boost Algaia, will accelerate development and install a new specialty seaweed extract production unit at its Lannilis (Brittany-France) manufacturing facility dedicated to specialty algae extracts. The company’s main shareholder, Maabarot Products, has injected an additional €4 million in equity to support further expansion of the production facility and innovation center located in Saint-Lo (Normandy-France). Algaia works with local [...]...
  • Smarter Factories – Safer Working In food produce environments and packhouses, the benefits of automation when it comes to workforce health and safety are uncontended. From eliminating arduous and repetitive tasks to working uninterrupted within inhospitable chilled settings, robots are most certainly the future. Case loading specialist Brillopak and industrial automation pioneer Omron explore how smart robots, hardware and software can [...]...

United Biscuits Expands McVitie’s Cake Range

United Biscuits Expands McVitie’s Cake Range
August 28
09:55 2015

United Biscuits has announced the re- launch of two long-established consumer favourites – McVitie’s Jamaica Ginger and Lyle’s Golden Syrup® Sticky Pudding Cakes – along with the launch of two new additions to the range. The brand new McVitie’s Golden Sticky Lemon Pudding Cake and McVitie’s Sticky Marmalade Pudding Cake aim to provide an affordable, quick and easy after dinner solution that the whole family can enjoy.

The number one branded wholecake, McVitie’s Jamaica Ginger, and Lyle’s Golden Syrup® Sticky Pudding Cakes retain their great tasting recipes with a revamped packaging and design. The improved, modernised packaging, with increased presence for McVitie’s branding, and the addition of a brand new re-close label, make the uniquely sticky pudding cakes a tempting snackable treat to wrap up and save for later.

McVitie’s Sticky Pudding Cakes now form part of the wider McVitie’s Masterbrand, launched in 2014 to bring all sweet products under the single banner of McVitie’s. The updated packaging was introduced in response to consumer feedback for these brands, much-loved and bought in the UK for over 50 years. They will be sold in the ambient cake fixture, however their dual usage as a cake or a pudding set them apart from other wholecakes.

UnitedBiscuitsMcVitiesCakesCurrently available across grocery and convenience outlets, the four variants of McVitie’s Sticky Pudding Cakes are one of the flagship NPDs for UB in 2015, offering consumers a range of products full of nostalgia and home comforts.

Abby Smith, Brand Manager at McVitie’s Cake Company, comments: “McVitie’s Sticky Pudding Cakes form a strong part of the McVitie’s Masterbrand, delivering exceptional taste and convenience to our customers, and the relaunch of the range is designed to meet consumer needs for easy to use, consistent and appealing packaging. Insights have shown there is a huge feeling of warmth towards these products due to the cakes evoking a powerful feeling of nostalgia, helping to further cement UB’s position as the consumer go-to for sharable baked treats.”

She adds: “Our busy lifestyles mean we’re often looking for quick, easy and tasty snackable solutions. These products fit the bill perfectly, providing the perfect end to a meal, particularly delicious with custard or ice cream.”

As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, United Biscuits owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements