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United Kingdom Cider Market Insights

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United Kingdom Cider Market Insights

United Kingdom Cider Market Insights
October 17
14:16 2012

The exceptionally cool and wet weather in Quarter 3 will have repercussions on the UK cider market, according to Canadean. The UK has a long tradition of cider consumption but historically this has been restricted to certain regions; the West Country and the North East where consumers enjoy a sweeter cider. Today, cider is reaching out to new parts of the UK and this is helping to sustain category growth.

The lines between FABs and modern ciders are becoming increasingly blurred. The consumer base is very similar with many young drinkers switching between the two. Currently ciders are faring better but as Crabbies has shown, cider may well lose out if the pendulum swings the other way.

The latest HMRC figures to May point to a growth again for cider this year; however, cider has a reputation for being very weather sensitive, and the poor weather in Quarter 3 will have repercussions. Canadean has thus assumed a performance just slightly below flat.

Until relatively recently, there was limited demand for imported ciders in the UK and volumes were very modest. This changed with the launch of Magners and the over ice concept, firstly in Northern Ireland and then into Great Britainin 2006. 2006 was also the year that a little known Swedish brand, Kopparberg, arrived into the UK. Since then Kopparberg has built up a considerable following and put the unique concept of Swedish cider onto the map.

Other ciders from Sweden have joined Kopparberg but only Abro’s Rekorderlig has registered any sizeable volume. Both Kopparberg and Rekorderlig have prospered in 2011 helping total imports to show strong growth. In 2011, reported imports made up around 18% of consumption – import figures seem to omit some Magners volume.

The ‘United Kingdom Cider Market Insights 2012’ report provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type.

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