Unterelbe-Frucht Handelsges.mbH & Co launch new ranges to meet all categories and consumer deman

 Breaking News
  • Continued Growth by Marston’s Marston’s, a leading British pub operator and independent brewer, has reported a 4.7% rise in underlying revenue to £553.1 million for the 26 weeks ended 30 March 2019, reflecting strong growth in its brewing business, the contribution from new openings and pub acquisitions and positive like-for-like sales in its pub businesses. Underlying operating profit at [...]...
  • UK Ethical Food and Drinks Sales Hit £8.2 Billion British consumers are increasingly eating with a conscience as latest research from Mintel reveals that last year the nation spent £8.2 billion on ethical food and drink, including organic, Fairtrade, Rainforest Alliance and Marine Stewardship Council (MSC) certified products. Over the past five years, sales of ethical food and drink have shot up by 43% [...]...
  • UK Restaurant Closures Accelerating as High Street Pressures Mount The number of restaurants in Britain fell by 2.8% in the year to March 2019, the latest edition of the Market Growth Monitor from CGA and AlixPartners reveals — with high streets in the south of England, excluding London, hit especially hard by closures. The figure equates to net closures of 768 restaurants over 12 [...]...
  • European Commission Clears Acquisition of European and Thai Businesses of BRF by Tyson Foods The European Commission has approved, under the EU Merger Regulation, the $340 million acquisition of the European and Thai Businesses of BRF of Brazil by Tyson Foods of the US. BRF’s European and Thai businesses are active throughout the poultry supply chain in Thailand, and import into and further process poultry meat in the European [...]...
  • Samworth Brothers Launches New Food-To-Go Business Samworth Brothers, the family-owned British food group, has launched a new food-to-go business and delivery service – Fresh Food For Now Company. The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater [...]...

Unterelbe-Frucht Handelsges.mbH & Co launch new ranges to meet all categories and consumer deman

November 10
14:50 2011

Using their unique concentration process to make ‘high fruit’ pieces, pastes and shapes, Unterelbe-Frucht makes the difference between a good product and a great product.

Fruit inclusions have been adding value in all food categories over recent years with customers looking towards the health benefits of fruit to add value and a point of difference for the consumer.

For over 25 years Unterelbe-Frucht have been providing customers with a variety of ingredients in sizes from irregular cut 2-4mm through to 6x9mm and larger.  Using only Natural Ingredients, the recipes are extremely flexible and products can be made with or without adding sugar and can contain as much as 700g of fruit per 100g of pieces, paste or shapes.

Kurt Hoffmann Director of Sales and Marketing said “We recognise that the needs from each customer and category can be quite different.  It’s not as simple as “one size fits all” and so we have created a variety of formulations that can not only deliver great taste, texture and colour, but will perform in a way that can add value and help differentiate from the competition.”

Showcasing at this year’s FIE will be the new ParadICE fruit pieces that can be added directly to ice cream or frozen desserts without affecting the semi-chewy characteristics of the fruit piece.  “In a variety of fantastic flavours including ‘superfruits’ such as Blueberry and Pomegranate, this is something quite different for the industry” said Hoffmann.

For those who are really looking to make a difference in the Health & Wellbeing category, Unterelbe ‘Only-Fruits’ range that offers over 700 SFE (single fruit equivalent) are something special.  “This range is made from 100% fruit derived ingredients and comes in a variety of shapes and textures.  This really is new and exciting for us and something the industry hasn’t seen before.  We are really excited about the products and have received some fantastic feedback from the market already” he added.

Also on show will be the new range of high-fruit, bake stable pieces that can be utilised in both bakery and cereal bar applications.  With over 300 SFE, fruit is the first ingredient, meaning it will appeal to those who prefer to use a ‘cleaner’ ingredient list and yet have a product that is still extremely functional whether baked or not. 

Fruit is not the only option that the business has to offer.  The unique concentration process used is about delivering a taste and texture for customers and so they can be as creative as they want.  Flavours such as Caramel and Honey are made, as too are Vegetable flavours.  Already on offer in the range are Tomato and an Olive piece and because the process is so flexible, if the customer has their own Vegetable combination that they would like to see then most things are possible.  In a similar way that the Only-Fruit range is made, a vegetable alternative can also be produced although the trend for this particular type of range is not so established.

So, whether you are baking biscuits, cakes and muffins, creating confectionery products or delivering healthy fruit snacks, be sure to visit the stand in 1F 65 and be amazed by what is on offer. 

Unterelbe-Frucht belongs to the family owned Jahncke Group now operating under its 5th generation.  The Group, consisting of paradiesfrucht (Freeze Dried Fruits & Creations), Paradies Garden (Freeze Dried Vegetables, culinary Herbs & Spices and Meat products), Chlodnia Lukow Sp.zo.o (IQF Fruits) and Penkon Gida Sanayi A.S. (Juice Concentrates, Colours & flavours).  The Group has production facilities in Germany, Ukraine, Poland and Turkey with Sales organisations in Germany, Austria, Switzerland, the UK, France, USA, Russia and the Far East in addition to a global network of selling partners

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here