Unterelbe-Frucht Handelsges.mbH & Co launch new ranges to meet all categories and consumer deman

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Unterelbe-Frucht Handelsges.mbH & Co launch new ranges to meet all categories and consumer deman

November 10
14:50 2011

Using their unique concentration process to make ‘high fruit’ pieces, pastes and shapes, Unterelbe-Frucht makes the difference between a good product and a great product.

Fruit inclusions have been adding value in all food categories over recent years with customers looking towards the health benefits of fruit to add value and a point of difference for the consumer.

For over 25 years Unterelbe-Frucht have been providing customers with a variety of ingredients in sizes from irregular cut 2-4mm through to 6x9mm and larger.  Using only Natural Ingredients, the recipes are extremely flexible and products can be made with or without adding sugar and can contain as much as 700g of fruit per 100g of pieces, paste or shapes.

Kurt Hoffmann Director of Sales and Marketing said “We recognise that the needs from each customer and category can be quite different.  It’s not as simple as “one size fits all” and so we have created a variety of formulations that can not only deliver great taste, texture and colour, but will perform in a way that can add value and help differentiate from the competition.”

Showcasing at this year’s FIE will be the new ParadICE fruit pieces that can be added directly to ice cream or frozen desserts without affecting the semi-chewy characteristics of the fruit piece.  “In a variety of fantastic flavours including ‘superfruits’ such as Blueberry and Pomegranate, this is something quite different for the industry” said Hoffmann.

For those who are really looking to make a difference in the Health & Wellbeing category, Unterelbe ‘Only-Fruits’ range that offers over 700 SFE (single fruit equivalent) are something special.  “This range is made from 100% fruit derived ingredients and comes in a variety of shapes and textures.  This really is new and exciting for us and something the industry hasn’t seen before.  We are really excited about the products and have received some fantastic feedback from the market already” he added.

Also on show will be the new range of high-fruit, bake stable pieces that can be utilised in both bakery and cereal bar applications.  With over 300 SFE, fruit is the first ingredient, meaning it will appeal to those who prefer to use a ‘cleaner’ ingredient list and yet have a product that is still extremely functional whether baked or not. 

Fruit is not the only option that the business has to offer.  The unique concentration process used is about delivering a taste and texture for customers and so they can be as creative as they want.  Flavours such as Caramel and Honey are made, as too are Vegetable flavours.  Already on offer in the range are Tomato and an Olive piece and because the process is so flexible, if the customer has their own Vegetable combination that they would like to see then most things are possible.  In a similar way that the Only-Fruit range is made, a vegetable alternative can also be produced although the trend for this particular type of range is not so established.

So, whether you are baking biscuits, cakes and muffins, creating confectionery products or delivering healthy fruit snacks, be sure to visit the stand in 1F 65 and be amazed by what is on offer. 

Unterelbe-Frucht belongs to the family owned Jahncke Group now operating under its 5th generation.  The Group, consisting of paradiesfrucht (Freeze Dried Fruits & Creations), Paradies Garden (Freeze Dried Vegetables, culinary Herbs & Spices and Meat products), Chlodnia Lukow Sp.zo.o (IQF Fruits) and Penkon Gida Sanayi A.S. (Juice Concentrates, Colours & flavours).  The Group has production facilities in Germany, Ukraine, Poland and Turkey with Sales organisations in Germany, Austria, Switzerland, the UK, France, USA, Russia and the Far East in addition to a global network of selling partners

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here