FDBusiness.com

US designer invents ‘disappearing’ packs

 Breaking News
  • AllinAll Ingredients Officially Opens New €5 Million Facility in Dublin An Taoiseach Leo Varadkar, TD (pictured above left), has officially opened AllinAll Ingredient’s new state-of-the-art manufacturing and Research and Development facility in Rosemount, Dublin. The company, which has been in the food industry for over 20 years, develops and manufactures ingredients, sauces and blends for the processed food market. Its R&D lead team have developed [...]...
  • Starbucks Extends Strategic Partnership With Arla Foods After seven years of a successful business partnership, Starbucks has a new strategic licensing agreement with the farmer-owned dairy co-operative Arla Foods. The two companies have signed a long-term 21-year strategic agreement, giving Arla Foods license to continue to manufacture, distribute and market Starbucks premium milk-based ready-to-drink (RTD) coffee beverages for the EMEA region (Europe, [...]...
  • Dual Quality of Food – European Commission Releases Common Testing Methodology The European Commission has just released a new common methodology for comparing the quality of food products across the EU. The Joint Research Centre (JRC), the European Commission’s Science and Knowledge service, has developed a common methodology to allow national consumer authorities to carry out tests comparing the composition and characteristics of food products sold [...]...
  • Müller Launches FRijj Ambient Range Müller has introduces FRijj with a longer lasting ambient recipe for the first time. The new FRijj ambient range is being produced at Müller’s Severnside site, which has benefited from substantial investment to create a new centre of excellence for milk drinks and fresh cream. Müller intends to use the increased capabilities at Severnside and across [...]...
  • Irish Gin Exports Up 433% in First Quarter of 2018 New CSO figures reveal that the value of Irish gin exports grew by a whopping 433 per cent in the first quarter of 2018, compared to the first quarter of 2017. In the first quarter of 2018, exports of Irish gin were valued at €935,000, compared to just €175,000 in the first quarter of 2017. [...]...

US designer invents ‘disappearing’ packs

March 18
11:54 2013

Designer Aaron Mickelson has invented packaging that ‘disappears’ in order to prevent waste

Mickelson is a recent graduate of the Pratt Institute of New York and has been working on a concept called ‘The disappearing package’, in which he demonstrates how, with a simple re-design, much of a package can be minimised or eliminated completely.

Describing his concept on his website, when he was a student, Mickelson said: “Every year, we throw away a tonne of packaging waste (actually, over 70 million tonnes). It makes up the single largest percentage of trash in our landfills (beating out industrial waste, electronics, food… everything). Figures released by the EPA indicate this problem is getting worse every year.

“As a package designer (and grad student—meaning I know everything and can solve every problem, naturally), I was concerned about where this trend is going. Of course, many talented designers working in the field have made great efforts over the past few years to reduce the amount of packaging that goes onto a product. However, for my Masters Thesis, I asked the question: Can we eliminate that waste entirely?”

Disappearing act

His proposal hinges on taking advantage of how a product is used in order to cut down on packaging. For instance, a bar of soap, which dissolves in water, can instead be encased in water-soluble plastic that will disintegrate in the shower.

Mickelson has tested this approach on five common products, which include household goods such as Nivea soap, Tide laundry detergent, Twining’s tea and Glad rubbish bags. He has come up with waste-reducing prototypes for each product.

“I spent the largest amount of my research phase on finding the materials and processes that would make my idea a reality,” Mickelson told Wired.com. “The soluble inks were sourced from a small manufacturer that doesn’t yet have them in wide distribution, while the paper and plastic were more readily available. The paper and ink are non-toxic and can be safely washed down the drain. The plastic is, err, plastic — but at least it’s not plastic in a box.”

Mickelson added: “I wanted people to see products and packages they have encountered countless times in a completely different way,” Mickelson said. “I also have to admit that I picked these five brands because they afforded me a solution in every colour: red (Oxo), orange (Tide), yellow (Glad), green (Twinings), and blue (Nivea).”

‘Great respect’

He explained to Wired.com that he had “great respect” for people who ensure packages can make it from the production line to the store shelf to the consumer’s home.

He added: “Production machinery may need to be re-tooled to safely work with the proposed materials. Where fragility is a concern, re-usable shipping containers may need to be used.

“In any case, these designs are concepts. My goal with the disappearing package was to expand the conversation on sustainable packaging. I hope, at the end of the day, I have shown that sustainability can still be beautiful. I leave that up to my audience to decide.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements