FDBusiness.com

US Post Holdings to Acquire Weetabix in US$1.76 Billion Deal

 Breaking News
  • European Commission Clears Nestlé’s Acquisition of NESTEA The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control over the NESTEA business, in the European Economic Area except Spain, Portugal and Andorra, by Nestlé. NESTEA branded ready-to-drink tea business is currently operated by Beverage Partners Worldwide, a full-function joint venture between Nestlé and The Coca-Cola Company. The Commission concluded [...]...
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...

US Post Holdings to Acquire Weetabix in US$1.76 Billion Deal

April 18
11:10 2017

The UK’s iconic cereal brand Weetabix is reportedly being swallowed up by US Post Holdings in a £1.4 billion (US$1.7 million) deal. Chinese owners, The Bright Group, took a 60% share in Weetabix in May 2012 with Baring Private Equity Asia acquiring the remaining 40% from Lion Capital in 2015.

Speculation has been mounting since the beginning of the year after reports in January claimed a potential four bidders – including Post Holdings, Associated British Food, Cereal Partners Worldwide and Italian pasta maker Barilla – were looking into buying Weetabix. Now, the cereal is to be sold with Reuters reporting that a spokesman for the Chinese conglomerate has confirmed the sale today (April 18).

If the sale goes through, this would be the end of Chinese ownership. When The Bright Group first took over, the idea was to push the oval-shaped high-fibre breakfast cereal in potentially lucrative Asian markets, something which has not really been successful in recent years as consumers are not traditionally used to eating cold breakfast cereals with milk.

Headquartered in Missouri, US, Post Holdings Inc., is a consumer packaged goods holding company active in the foodservice, ingredients, private label, refrigerated and nutrition categories and also makes other cereals popular in the US including Cocoa Pebbles and Golden Crisp.

Earlier this year, Weetabix announced a £30 million (US$37 million) capital investment program across its British manufacturing sites to create new production capacity by 2018 to keep pace with increasing sales domestically and overseas. The investment came on the back of Weetabix’s UK market share for cereals and drinks rising from 15.3% to 16.4% in the past year.

Currently the UK cereal is manufactured in Northamptonshire and exported to more than 80 countries worldwide, while Weetabix for the US and Canadian markets is manufactured in Ontario.

About Author

editor

editor

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements