Vegan cheese launched at Sainsbury’s

 Breaking News
  • Scottish Food and Drink Exports Hit Record £6 Billion Overseas Scottish food and drink exports were worth approximately £6 billion in 2017 – almost £570 million more than 2016. Food exports were valued at about £1.6 billion – a rise of 15% (£214 million) during the same period. Exports of food to Europe were worth £1.1 billion after an increase of 13%, or £125 [...]...
  • UK Casual Dining Contraction is Independents’ Opportunity With casual dining brands closing sites and scaling back expansion in the UK, well-run independent operators have an opportunity to take back market share, says buying specialist Lynx Purchasing. Operators who do their homework on the eating-out market, including implementing strong buying disciplines, can broaden their customer appeal, says Lynx Purchasing managing director Rachel Dobson. “Since the [...]...
  • AAK UK Opens First Customer Innovation Centre AAK UK has opened a new Customer Innovation Centre in Hull to take its co-development work with leading food brands to new levels of success. AAK, the UK’s leading manufacturer and supplier of edible oils, fats and semi-speciality oil ingredients, works in close partnership with some of the most famous names in food and bakery to [...]...
  • Marks and Spencer Selects Zetes to Transform Food Supply Chain Operations Marks and Spencer (M&S) has selected Zetes to help transform visibility and fulfilment across its fresh food supply chain. The partnership will also see greater collaboration between M&S and its food suppliers via Zetes’ supply chain visibility platform, ZetesOlympus. Through ZetesOlympus, M&S will gain real-time fulfilment performance insight across its fresh food supply chain. The platform will help M&S [...]...
  • Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Guinness’s brand value has [...]...

Vegan cheese launched at Sainsbury’s

September 28
14:51 2016

MintelCheese2Milk-free cheese has hit Sainsbury’s shelves across the UK appealing to vegans and people with allergies and food intolerances by swapping in coconut-based alternatives.

The supermarket is selling seven coconut-based cheese alternatives in its ‘Deliciously Freefrom’ range, including a cheddar style in both block and grates, Wensleydale-Style with cranberries, Greek-style as an alternative to feta, cheddar-style with caramelized onion and soft cheese-style with garlic and herb.

The cheese-alternatives have been developed to be enjoyed in the same way as regular cheese, from melted on toast and stirred into pasta, to sprinkled over salads, says Sainsbury’s.

“We’re really proud to launch the widest range of supermarket own brand cheese-alternatives to the UK, including a number of products that are first to market. These cheese-alternatives, alongside our broader Deliciously Freefrom offering, allow our shoppers to prepare meals and enjoy products that they may have previously missed out on,” says Alexa Masterson, Sainsbury’s product developer for Deliciously Freefrom.

According to recent Sainsbury’s research, most long-for dishes for shoppers with allergies and intolerances are: pizza (82 percent), cheese board (77 percent), cheesecake (75 percent) and lasagne (73 percent). The cheese-alternatives, alongside other new Freefrom products, have been launched to help customers with food allergies and intolerances recreate their favorite meals.

The cheese alternatives are part of a full relaunch of the new ‘Deliciously Freefrom’ range with a host of new and improved products, from the frozen, canned and packaged and chilled aisles to ready meal choices like wheat, gluten and milk-free beef lasagne, or chilled wheat and gluten free pizzas. Sainsbury’s wants to make it more convenient for shoppers with food allergies or intolerances to complete their shop in one place.

The range include front-of-pack allergen labeling giving consumers important information at-a-glance. It now includes labeling for three further allergens of egg, nut and soya, in addition to the existing wheat, gluten and milk labels, giving more clarity on what is available.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here