FDBusiness.com

Vegan spread straight out of the “barrel” by Sonoco

 Breaking News
  • Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched Fáilte Ireland (National Tourism Development Authority) has launched ‘Ireland’s Ancient East – A Guide for Food and Drink Visitor Experiences’ for food businesses who wish to diversify into tourism in Ireland’s Ancient East region. The guide will provide businesses with the tools to help give visitors an unforgettable experience by sharing the great stories of our [...]...
  • 10,000 Ghana Cocoa Farmers Able to Receive Premium Payments By Mobile Phone Cargill has made its first ever sustainable premium payment by electronic transfer to cocoa farmers in Ghana. Just over 10,000 farmers are benefiting from the 2 million GHS mobile payments made by Cargill in partnership with its customers through the Cargill Cocoa Promise, Cargill’s commitment to improving the livelihoods of farmers and communities that will secure a [...]...
  • Bridge2Food Announces Finalists in Protein Awards 2017 The finalists have been announced for the Bridge2Food Protein Awards 2017 which celebrate those creating new plant-based and high protein foods and ingredients, driving growth and innovation in the Protein industry. The finalists for each category are as follows: Best Plant-based Food: awarded to a company or individual that has created a new plant-based food. Beyond Meat [...]...
  • Müller Invests £100 Million in UK Yogurt & Desserts Business Müller will invest £100 million over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers. Already the UK’s favourite yogurt and desserts brand picked from supermarket shelves 208 million times each year*, Müller aims to strengthen [...]...
  • Brexit and the Challenges Facing the Irish Agrifood Industry “250,000 jobs are linked to agrifood, which is the most exposed sector with deep linkages to the wider economy,” pointed out Paul Kelly, Director of Food & Drink Industry Ireland- IBEC, when assessing the Brexit challenge facing the Irish food and drink sector at the recent 4th National Food & Drink Business Conference and Exhibition [...]...

Vegan spread straight out of the “barrel” by Sonoco

March 04
12:03 2016

sonoco0403For its line of 100% plant-based “Brotzeit” spreads, Tartex uses specially designed PermaSafe® packaging by Sonoco. This solution combines maximum convenience and long shelf life with an eye-catching appearance at the point of sale (POS). Allos Hof-Manufaktur produces its organic “Brotzeit” spreads at the company’s site in Freiburg im Breisgau, Germany. Packaged in plastic containers with a wooden barrel design, the spreads have been sold in health food stores since October 2015.

Vegetarian and vegan lifestyles are a modern trend with a growing number of consumers looking for alternatives to meat on the supermarket shelves. A pioneer in vegan nutrition, Tartex introduced the first 100% plant-based spread more than 70 years ago. Today, the Tartex brand is produced by Allos Hof-Manufaktur, a subsidiary of the Wessanen Group based in the Netherlands. Specialising in healthy foods and sustainable food production, the company reported sales of EUR 433.5 million in 2015. Its German subsidiary, Allos Hof-Manufaktur, operates with around 250 employees at production sites in Drebber and in Freiburg im Breisgau, Germany where the Tartex “Brotzeit” spreads are produced. Allos Hof-Manufaktur introduced the new packaging for these products in October 2015. Sold across Germany in organic supermarkets and health food stores, “Brotzeit” spreads are currently available in 19 different varieties ranging from mushroom, to green pepper, and chives. Thirteen of the Tartex varieties are exported to other countries.

Sonoco worked in close cooperation with Allos Hof-Manufaktur to develop a customised packaging solution based on the PermaSafe containers. The packaging for the plant-based alternative to spreadable meat products and cheeses is produced using in-mould labelling (IML) technology. Sonoco’s PermaSafe is a lightweight plastic packaging solution that guarantees long shelf life and offers attractive design options. It harnesses the advantages of plastic packaging for sterilized foods conventionally packaged in metal cans. Allos Hof-Manufaktur takes full advantage of the open design options available with IML packaging. The faceted shape of the new 125g containers replicates a tiny barrel made from wood slats. This structure enhances rigidity and reduces the amount of material required. Sonoco manufactures the plastic packaging at its production facility in Zwenkau near Leipzig, Germany.

High convenience and striking appearance
Designed for maximum convenience, the user-friendly lid is easy to open and resealable. A die-cut aluminium membrane seals the packaging. “After sterilisation, the spreads keep in the PermaSafe container for twelve months without refrigeration,” says Andreas Rothschink, Sales Director Plastic Packaging at Sonoco. “This makes IML packaging a modern and consumer-friendly alternative to metal cans.”

The injection-moulded label features a special matte finish developed by Sonoco for a natural, paper-like feel. These qualities underscore the naturalness of the product and give it an appetising appearance. With the IML process, the polypropylene containers are manufactured and labelled in a single operation. Key advantages include the container’s eye-catching appearance at the POS and the option of wrap-around labelling. IML is also beneficial in terms of recycling, because there is no need to separate materials. This is a compelling argument for customers at organic supermarkets and health food stores.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements