Video | Corrugated body unveils new character – Mr Corrugated
Fefco, the European corrugated packaging body, has unveiled a new character – Mr Corrugated – to promoted the benefits of the material
The film focuses on key benefits of corrugated material including the industry standard of the “five easies”: easy to identify, to open, to get on shelf, to access and to flatten and recycle.
At the end of the film, stakeholders are encouraged to visit the ‘Corrugated of Course’ website at www.corrugated-ofcourse.eu, further establishing it as an essential resource which brings together the latest news and stories to highlight how corrugated can bring value in all areas of the supply chain.
Ben Blydenstein, marketing and environment director at FEFCO, said: “Mr. Corrugated focuses attention on the many benefits of corrugated packaging and raises the profile of the ‘Corrugated of Course’ website as an in-depth and easily accessible resource.”
