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Vitafoods Europe promises richer content with focus on key business areas

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Vitafoods Europe promises richer content with focus on key business areas

Vitafoods Europe promises richer content  with focus on key business areas
September 14
16:21 2015

Vitafoods Europe, the global nutraceutical event, has announced changes that will increase its focus on the key areas that matter most to its visitors – helping them to meet the business challenges they face in today’s fast-moving market.

The show, which will next take place at the Palexpo in Geneva from 10-12 May 2016, will continue to serve the nutraceuticals market but will be segmented into four distinct sectors, as follows:

  • Ingredients & Raw Materials
  • Finished Products
  • Contract Manufacturing & Private Label
  • Services & Equipment

The restructuring of Vitafoods Europe will enable the show’s organisers to create more content specifically focusing in each of these four areas, ensuring a richer experience for visitors. Vitafoods Europe will now cover the whole spectrum of the nutraceuticals industry, with Finished Products Europe becoming fully integrated within the Vitafoods Europe brand.

In addition, to accommodate Vitafoods Europe’s continued growth, from next year it will relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5 and 6. The move means there will be extra space for new exhibitors and innovative content in each of the four industry sectors, so that the Vitafoods Europe experience will be even more valuable and productive.

Chris Lee, Vitafoods Portfolio Director at Informa Exhibitions, said: “We’ve listened to feedback from our exhibitors and visitors and looked carefully at how we can improve the exhibition for everybody. As the show grows in size, there is more and more to see every year, and it’s our job as organisers to make sure it remains focused. Segmenting the show into these four key areas means we can develop more targeted content across all of them. It will also make it easier for visitors to meet the types of exhibitors they want to see, helping them to manage their time better while ensuring exhibitors can generate even more valuable sales leads.”

Chris added: “Vitafoods Europe will continue to be the same great event it has always been these past years. The changes we’re introducing reflect evolving trends within the nutraceuticals industry and we’re confident they will make visiting the exhibition more worthwhile and rewarding than ever before.”

Vitafoods Europe 2016 will be packed with all the usual fantastic visitor attractions, including an industry-leading programme of live conference presentations and panel debates, several international pavilions, the Tasting Bar and the ever-popular New Products Zone.

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