FDBusiness.com

Waitrose launches omega 3 chicken

 Breaking News
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...
  • UK Health Costs of Obesity Soaring Money spent last year on junk food advertising in the UK far outweighs the amount Government is able to spend on healthy eating campaigns, leading to an unbalanced environment pushing us towards unhealthy choices, according to new analysis by the Obesity Health Alliance (OHA). Junk food brands are spending 27.5 times more on advertising their products [...]...
  • The End of EU Sugar and Isoglucose Quotas Will Benefit All Stakeholders EU sugar and isoglucose production quotas ended on 30 September 2017. At its recent conference at the Bibliothèque Solvay in Brussels, Starch Europe called on all stakeholders to embrace the benefits of this historic development. Speaking at the conference, Starch Europe president, Alain Dufait said: “As an industry, we find ourselves in a time of opportunity. [...]...
  • Scotbeef Purchases Blast Freezer From Blue Cube In a move to boost freezer capacity at its modern plant in Glasgow, leading UK fresh meat processing company, Scotbeef has purchased a BFT40 portable blast freezer from Blue Cube Portable Cold Stores – part of The Turner Group – after renting the unit for several years. Scotbeef is one of the largest privately owned fresh [...]...
  • Kasih Food Revitalises Hummus Range For International Market Kasih Food Production Co, a leading food production company in Jordan, has unveiled a new range of hummus products in Tetra Pak packages. With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach US$1.1 billion globally by 2022, according to Market Research Future. That [...]...

Waitrose launches omega 3 chicken

June 15
14:12 2016

Cherkizovo-first-quarter-2016British supermarket chain Waitrose has announced that it will introduce what it claims is the UK’s first chicken that is a source of omega 3, describing it as a groundbreaking move for a British supermarket.

The company notes that research undertaken in 2013 showed that people with the highest levels of omega 3 had a 40% reduction in cardiovascular related deaths compared to people with the lowest levels. Optimum health benefits are obtained from a daily intake of 250mg of omega 3 fatt¬y acids as part of a healthy balanced diet and lifestyle.

Despite leading authorities recommending regular consumption of foods containing omega 3, research suggests that only 23% of the UK’s adult population consumes the recommended intake, generally classified as at least one portion of oily fish per week. Intake levels are particularly low in children and young people.

The new omega 3 chicken, which is said to be unique to Waitrose, is produced by Moy Park on family farms in Northern Ireland to Waitrose’s bespoke standards, which include plenty of natural light and more space than the industry standards, allowing the birds to display natural behaviour. The chicken is enriched by feeding the birds on a diet containing an algae naturally rich in omega 3. The taste and appearance of the chicken is the same as birds reared on a conventional diet.

The innovation has been brought to market by Waitrose in partnership with its chicken supplier Moy Park and animal nutrition specialist Devenish Nutrition. The supermarket said that the project, which has taken a decade to bring to market, came about as a result of concerns within the medical community that consumers were not including enough sources of omega 3 in their diets; this is of particular concern in children, who often do not like oily fish. To help improve intake, the idea was conceived of developing a more popular protein containing a source of omega 3. Chicken is Waitrose’s top selling protein.

“Our research is showing that this nutritional breakthrough has the potential to have a significant impact on health,” said Heather Jenkins, Waitrose’s Agricultural Director. “What’s exciting is that it’s improving the nutritional content of something which customers already consume frequently as part of their diets.”

Initial trials are said to have demonstrated that people eating enriched chicken for just five weeks have increased levels of Omega 3 polyunsaturated fatty acids and see measurable effects on their cardiovascular health.

Initial testing was carried out on 30 healthy participants whose omega 3 levels were measured after one, three and five weeks of eating three servings per week of omega 3 enriched chicken meat. On average participants saw their levels of omega 3s increase by 12%.

A total of 10 different new products, including whole chickens, breast fillets and thigh meat went on sale from June 15.

Waitrose is a chain of British supermarkets, which forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership. Its head office is located in Bracknell, Berkshire, England.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements