FDBusiness.com

Webchance 2013 Gets Off to a Successful Start

 Breaking News
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...
  • Emmi Leads by Example As a manufacturer of speciality cheeses, Swiss dairy group Emmi is now setting an example for environmental protection by investing in a high-performance photovoltaic system at its Platteville site in the state of Wisconsin in the US. With 1,600 panels installed on the roof, the system can cover 15% of the company’s electricity requirement. The [...]...
  • Kerry Group Commits €1 Million to Bring RAIN Programme to West Africa Kerry Group has extended its partnership with Concern Worldwide through a 4-year project to improve food security and nutrition in Niger. The Realigning Agriculture to Improve Nutrition (RAIN) programme will make lasting improvements to food security, nutrition and the overall livelihoods in the Tahoua Region of Niger. This second phase of the RAIN programme will [...]...
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...

Webchance 2013 Gets Off to a Successful Start

Webchance 2013 Gets Off to a Successful Start
August 27
07:16 2013

Taking place on 24 and 25 August 2013, the new Webchance trade fair in Frankfurt gave retailers valuable tips on effective online advertising and sales. The event was held parallel to international consumer goods fair Tendence (24 to 27 August 2013) and its presentation forum – featuring over 20 presentations – was attended by an estimated 2,000 trade visitors. Many of the visitors also took the opportunity to interact with the 27 exhibitors from the online sector and to consult the advice forum for information on online and legal issues.

Detlef Braun, Member of the Executive Board of Messe Frankfurt, comments: “The high level of visitor involvement at the event is a clear sign that the concept is a winning one. Many stationary retailers have used Webchance to find out about the potential of the internet as an additional sales channel and as a tool for cultivating customer loyalty. This means that we were able to offer the trade visitors real added value for their business.”

For their part, exhibitors were also very satisfied with Webchance’s debut event.

Steffen Griesel, Managing Director of e-commerce fullservice provider plentymarkets, says: “The fact that Webchance is held at the same time as Tendence convinced us to get on board – after all, the retail sector is a very interesting target group for us. As online retail sales are growing while those of stationary retailers are stagnating or even falling, we see enormous potential for new customers here. Most of the visitors to our stand were retailers who had no first-hand experience of online sales. This initial contact allowed us to give them insight into the world of online opportunities. In the follow-up stage, we will see whether these contacts translate into new customers.”

Stefan Zessel, Partner Relations Team Leader at shopware AG, comments: “It’s a pity that Webchance was not held on the Monday and Tuesday as well, as we were very taken with the underlying concept of the event. During the trade fair, we were approached by many visitors who were very interested in our online shop software. Attendence, there is plenty of as yet untapped potential, for instance in gift retailing.”

Ricky Arora, Senior Marketing Advisor at RegioHelden GmbH, an agency for measurable internet advertising, is equally positive in his outlook: “Online shopping is taking on increasingly detailed forms – for example ‘google-shopping’ – which in turn leads retailers to seek professional advice for their online activities. Because of this, the Webchance trade fair concept is in keeping with current trends and is sure to be a great success. The trade fair was a resounding success for us. We secured new customers and have already finalised several new contracts – and so are planning to exhibit again next year.”

The speakers are also positive about the new trade fair – not least online marketing expert and author Dr. Torsten Schwarz: “Webchance has provided a great service to the many stationery retailers who came to Frankfurt to attend Tendence, offering them a tailor-made forum for information, advice and interaction. And this is all thanks to the unique pairing of Webchance with a major trade fair like Tendence. When I recall the many questions put by participants to the high-calibre speakers, I have no doubt that there is a very real need for Webchance. Many of the retailers in attendance were given very specific answers to their questions about their online and ecommerce activities. However, a substantial part of the audience also appeared to have not yet gained a foothold in this new growth field – or in some cases were even overwhelmed by the whole idea. Happily, the many valuable pointers and authentic experiences that were related by the speakers helped them to overcome these reservations. I am already looking forward to the next Webchance.”

The series of presentations will also be part of other Messe Frankfurt events in 2014. The next Webchance is scheduled to take place parallel to Tendence 2014.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements