FDBusiness.com

Webchance 2013 Gets Off to a Successful Start

 Breaking News
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...
  • Record Growth For UK Food and Drink Exports in First Half of 2017 The first half of 2017 saw exports of all UK food and drink grow to £10.2 billion, up 8.5% on the first half of 2016. This represents the highest first half exports value on record. The UK’s top 3 export products are whisky, salmon and beer. Contrary to recent export trends, stronger growth was reported [...]...
  • Nurturing Locally, Growing Globally – International Meat Congress ICoMST 2017 in Cork The 63rd International Congress of Meat Science and Technology (ICoMST 2017) took place at the Rochestown Park Hotel, Cork, during August 13-18, 2017 and was chaired by Teagasc’s Assistant Director of Research Declan Troy. Over 450 papers were presented at the congress, many by Teagasc researchers. The role of meat in strategies to achieve a sustainable diet [...]...
  • Tempting Batters Now With Clean-label Benefits A leading German natural starch producer, KRÖNER-STÄRKE, perhaps better known as a natural, starch supplier for bread manufacturers, has turned its attention to the convenience market. With a view to cleaning-up the unhealthy image of breaded or battered foodstuffs, the company has succeeded in developing specialist wheat starches which allow food processors to formulate on-trend, [...]...
  • B&R is Introducing a Hypervisor For Its Automation System B&R is introducing a hypervisor for its automation system. This software allows Windows or Linux to run alongside B&R’s own real-time operating system. That enables you to combine the control and HMI applications on a single PC, for example, or have an industrial PC double as both a real-time controller and an edge controller that [...]...
  • Florette Further Expands its UK Business In line with its strategy to be a major player within the UK fresh produce category, Florette UK & Ireland (part of the French Agrial group) has acquired the Wigan site of MyFresh Prepared Produce, a producer of a wide range of salad and vegetable products. MyFresh, Wigan, which employs almost 300 people and was [...]...

Webchance 2013 Gets Off to a Successful Start

Webchance 2013 Gets Off to a Successful Start
August 27
07:16 2013

Taking place on 24 and 25 August 2013, the new Webchance trade fair in Frankfurt gave retailers valuable tips on effective online advertising and sales. The event was held parallel to international consumer goods fair Tendence (24 to 27 August 2013) and its presentation forum – featuring over 20 presentations – was attended by an estimated 2,000 trade visitors. Many of the visitors also took the opportunity to interact with the 27 exhibitors from the online sector and to consult the advice forum for information on online and legal issues.

Detlef Braun, Member of the Executive Board of Messe Frankfurt, comments: “The high level of visitor involvement at the event is a clear sign that the concept is a winning one. Many stationary retailers have used Webchance to find out about the potential of the internet as an additional sales channel and as a tool for cultivating customer loyalty. This means that we were able to offer the trade visitors real added value for their business.”

For their part, exhibitors were also very satisfied with Webchance’s debut event.

Steffen Griesel, Managing Director of e-commerce fullservice provider plentymarkets, says: “The fact that Webchance is held at the same time as Tendence convinced us to get on board – after all, the retail sector is a very interesting target group for us. As online retail sales are growing while those of stationary retailers are stagnating or even falling, we see enormous potential for new customers here. Most of the visitors to our stand were retailers who had no first-hand experience of online sales. This initial contact allowed us to give them insight into the world of online opportunities. In the follow-up stage, we will see whether these contacts translate into new customers.”

Stefan Zessel, Partner Relations Team Leader at shopware AG, comments: “It’s a pity that Webchance was not held on the Monday and Tuesday as well, as we were very taken with the underlying concept of the event. During the trade fair, we were approached by many visitors who were very interested in our online shop software. Attendence, there is plenty of as yet untapped potential, for instance in gift retailing.”

Ricky Arora, Senior Marketing Advisor at RegioHelden GmbH, an agency for measurable internet advertising, is equally positive in his outlook: “Online shopping is taking on increasingly detailed forms – for example ‘google-shopping’ – which in turn leads retailers to seek professional advice for their online activities. Because of this, the Webchance trade fair concept is in keeping with current trends and is sure to be a great success. The trade fair was a resounding success for us. We secured new customers and have already finalised several new contracts – and so are planning to exhibit again next year.”

The speakers are also positive about the new trade fair – not least online marketing expert and author Dr. Torsten Schwarz: “Webchance has provided a great service to the many stationery retailers who came to Frankfurt to attend Tendence, offering them a tailor-made forum for information, advice and interaction. And this is all thanks to the unique pairing of Webchance with a major trade fair like Tendence. When I recall the many questions put by participants to the high-calibre speakers, I have no doubt that there is a very real need for Webchance. Many of the retailers in attendance were given very specific answers to their questions about their online and ecommerce activities. However, a substantial part of the audience also appeared to have not yet gained a foothold in this new growth field – or in some cases were even overwhelmed by the whole idea. Happily, the many valuable pointers and authentic experiences that were related by the speakers helped them to overcome these reservations. I am already looking forward to the next Webchance.”

The series of presentations will also be part of other Messe Frankfurt events in 2014. The next Webchance is scheduled to take place parallel to Tendence 2014.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements