FDBusiness.com

Weetabix has launched a new pack design

 Breaking News
  • Strong First Half From Britvic Britvic, one of the leading branded soft drinks businesses in Europe and the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks, has reported a 4.5% increase in revenue to £733.2 million, with organic growth of 2.8%, for the 28 weeks ended 15 April [...]...
  • Glanbia Sets Out Five Year Ambition Glanbia, the global nutrition group, has reiterated its 2018 full year guidance and outlined its five year financial ambition to grow total group revenue from €3.6 billion, pro forma, in 2017 to over €5.0 billion by 2022. Glanbia Group, with its three platforms of Glanbia Performance Nutrition, Glanbia Nutritionals and Strategic Joint Ventures is well [...]...
  • Thriving UK Brands Make Lives Healthier, Happier & Easier Kantar Worldpanel’s latest ranking of the UK’s most chosen brands finds half of the top 10 brands in growth. Warburtons remains the UK’s most chosen brand overall, chosen 544 million times at the supermarket shelves during the course of the year. Bought on average 23 times a year, Warburtons is the nation’s most frequently purchased [...]...
  • Kerry Launches ProDiem™ Refresh – An Innovative Vegan & Allergen-free Plant Protein For Low pH Beverages Kerry, the Taste & Nutrition company, has launched ProDiem™ Refresh, an allergen-free, soy-free, pea protein hydrolysate developed for low pH beverages such as waters, juices and energy drinks that delivers a clean and refreshing taste. ProDiem™ Refresh is the latest addition to Kerry’s specialised proteins portfolio. Consumers are proactively increasing their intake of plant protein and its appeal has moved far beyond [...]...
  • Ilapak Fine Tune Bagging Equipment to Run New Compostable Film Responding to the rapid need for food factories to use sustainable packaging materials, Ilapak UK has successfully adapted one of its vertical flow wrapping systems, the Vegatronic, to run a new compostable film. Following this breakthrough, Ilapak plan to modify its entire fleet of over 1200 vertical and horizontal systems and offer an upgrade option [...]...

Weetabix has launched a new pack design

July 10
10:00 2011

Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a ‘slow-release energy’ food.

TV ads that broke today (16 July) feature the strap ‘Fuel for Big Days’ and pitch the brand as the ideal start to a busy day. The ads depict a family at a breakfast table talking about the busy day ahead and seeking to outdo each other.

The campaign will be supported by radio, social media and smartphone ­activity, while new-look packs featuring a ‘slow ­release energy’ strap are rolling into stores now.

“The campaign is designed to tap into the need all people have for sustained energy to get them through their big day,” said Weetabix head of marketing Adrian Mooney.

Sales of Weetabix have risen 1% by volume year-on-year and 6% by value to £107m [Nielsen 52w/e 11 June 2011].

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements