FDBusiness.com

Weetabix UK and Ireland Makes Two Senior Appointments

 Breaking News
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...

Weetabix UK and Ireland Makes Two Senior Appointments

Weetabix UK and Ireland Makes Two Senior Appointments
July 05
09:28 2017

Weetabix Group has appointed marketing director, Sally Abbott as managing director of Weetabix Food Company, succeeding Giles Turrell. Francesca Davies, currently head of Category, succeeds Sally Abbott as marketing director of Weetabix Food Company UK and Ireland.

The appointments follow the completion of the £1.4 billion (US$1.7 million) acquisition of Weetabix Food Company by Post Holdings, a US-based consumer packaged goods holding company.

Sally Abbott. managing director of Weetabix Food Company.

Sally Abbott joined the Weetabix Food Company in 2008 as group marketing director, leading some of the nation’s most popular cereal brands in the UK and through their global expansion. Over the past nine years, she has overseen some of the company’s most successful marketing campaigns, in turn supporting the 5% year on year growth achieved by the business. During her tenure as group marketing director the company’s UK market share rose to its highest ever at 16.9% and Weetabix, the number one cereal brand in the UK, with value sales exceeding £152 million for the first time in its 85 year history.

Francesca Davies joined Weetabix Food Company UK in 2008 as senior brand manager after rising rapidly through the ranks. In 2011, following notable key successes, Francesca Davies was promoted to head of Brand before taking on the role of group head of Category three years later.

As the newly appointed marketing director, Francesca Davies will sit on the executive leadership team of Weetabix Food Company, overseeing all marketing strategies, insight, innovation and customer care.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements