FDBusiness.com

Weetabix UK and Ireland Makes Two Senior Appointments

 Breaking News
  • New Head For Arla Foods UK Arla Foods, the leading European dairy co-operative, has announced the departure of its UK Managing Director, Tomas Pietrangeli, who is leaving the company to become CEO of Danish retail group Dagrofa. Pietrangeli will be replaced by Ash Amirahmadi, who is currently SVP – Sales for Arla Foods in the UK. Tomas Pietrangeli will leave on 30 June [...]...
  • HKScan Invests in its Kristianstad Plant in Sweden HKScan, the Nordic meat and food group, is investing close to €7 million in its Kristianstad plant in Sweden. This is one of the steps in HKScan’s strategic development of the entire value chain, from farm to fork. The investment further modernizes Sweden’s largest pig slaughterhouse and strengthens thereby further HKScan’s operational footprint. “HKScan’s investment increases [...]...
  • Craft Beer Revolution is Here to Stay Royal DSM, a global science-based company active in health, nutrition, and materials, has published a new report in its Global Insights Series which indicates the consumer demand for craft beer is not likely to slow down anytime soon. The report, which surveyed 3,300 consumers in seven countries in the Europe and US, shows that 4 [...]...
  • DeutscheBack Reduces Acrylamide in Bakery Products With Innovase ASP DP, DeutscheBack now offers manufacturers of bakery products an enzyme system that prevents the formation of acrylamide in baked goods such as biscuits, wafers, bread and rolls. A simple dosing makes the new solution easier for bakers to use than enzyme concentrates and enables adherence to the statutory tolerances for acrylamide without [...]...
  • AllinAll Ingredients Officially Opens New €5 Million Facility in Dublin An Taoiseach Leo Varadkar, TD (pictured above left), has officially opened AllinAll Ingredient’s new state-of-the-art manufacturing and Research and Development facility in Rosemount, Dublin. The company, which has been in the food industry for over 20 years, develops and manufactures ingredients, sauces and blends for the processed food market. Its R&D lead team have developed [...]...

Weetabix UK and Ireland Makes Two Senior Appointments

Weetabix UK and Ireland Makes Two Senior Appointments
July 05
09:28 2017

Weetabix Group has appointed marketing director, Sally Abbott as managing director of Weetabix Food Company, succeeding Giles Turrell. Francesca Davies, currently head of Category, succeeds Sally Abbott as marketing director of Weetabix Food Company UK and Ireland.

The appointments follow the completion of the £1.4 billion (US$1.7 million) acquisition of Weetabix Food Company by Post Holdings, a US-based consumer packaged goods holding company.

Sally Abbott. managing director of Weetabix Food Company.

Sally Abbott joined the Weetabix Food Company in 2008 as group marketing director, leading some of the nation’s most popular cereal brands in the UK and through their global expansion. Over the past nine years, she has overseen some of the company’s most successful marketing campaigns, in turn supporting the 5% year on year growth achieved by the business. During her tenure as group marketing director the company’s UK market share rose to its highest ever at 16.9% and Weetabix, the number one cereal brand in the UK, with value sales exceeding £152 million for the first time in its 85 year history.

Francesca Davies joined Weetabix Food Company UK in 2008 as senior brand manager after rising rapidly through the ranks. In 2011, following notable key successes, Francesca Davies was promoted to head of Brand before taking on the role of group head of Category three years later.

As the newly appointed marketing director, Francesca Davies will sit on the executive leadership team of Weetabix Food Company, overseeing all marketing strategies, insight, innovation and customer care.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements