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Welch’s FruitWorx Launched

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Welch’s FruitWorx Launched

July 05
15:00 2016

Welchs_logoFruitWorx Concord Grape Juice Powder has officially been launched by Welch’s Global Ingredients Group, extending a field that already involves a field of Concord and Niagara grape-based fruit flakes, pastes and pieces.

The powder is fashioned with a proprietary dehydration technique that is said to carefully extract all the water from the fruit juice but seizes its natural excellency and preserves its bold flavour and deep purple colour. The resulting product is described as a free-flowing, soluble, low water activity powder, perfect for adding a rare and fascinating twist to a host of functions, including:

  • Baked goods – breads, snack bars, cookies and biscuits
  • Confectionery – such as candies, chocolates, gums, fillings and icings
  • Dairy products – fluid, cultured and frozen
  • Dry beverages – such as coffees and tea blends
  • Nutraceuticals, pharmaceuticals and supplements
  • Seasoning blends – for dips, dressings and sauces
  • Snacks – including baby snacks, dry snacks, crackers and fillings

Welch’s says that FruitWorx Concord Grape Juice Powder is created with real fruit juice, distributes natural fruit sugars, is without artificial colours, flavours or preservatives, and is non-GMO. Additionally, it distributes the same kind of polyphenols in Welch’s 100% Grape Juice.

“Nearly two years ago Welch’s Foods established the Welch’s Global Ingredients Group to deliver the many benefits of the Concord grape to more people and places, in a range of new product formats,” said Wayne Lutomski, Vice President of International & Global Ingredients, “FruitWorx Concord Grape Juice Powder enables us to continue this mission, offering our customers a convenient way to bring the goodness of the Concord grape to a very wide range of applications, many of which are completely new categories for Welch’s Global Ingredients Group. We’re incredibly excited by the prospect of more people experiencing the Concord grape, and by the prospect of working with new partners across the world.”

The new Concord grape juice powder is an continuation of the FruitWorx brand, which already encompasses a variety of Concord and Niagara grape-based fruit flakes, pastes and pieces, created practising a concentration development called URC, developed by Taura Natural Ingredients. Welch’s Global Ingredients Group also provides Concord and Niagara grape juices as concentrates, purées and single-strength juices.

Welch Foods Inc.  is an American company, based in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association,  since 1956. The company is infamous for its grape juices, jams and jellies made from dark Concord grapes and its white Niagara grape juice. The company also manufactures and markets an array of other items, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice and dried fruit.

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