FDBusiness.com

We’ll Pay Extra For More Protein, Say South American Consumers

 Breaking News
  • £50 Million Telford Expansion Gives Müller 500 Million Pot Capacity A £50 million expansion project by Müller UK & Ireland to build a chilled yogurt manufacturing facility capable of producing 500 million pots each year in Telford, England, has been completed. The investment, which has created 65 new jobs in the area, enables Müller to meet growing demand from consumers for branded and private label yogurts made with [...]...
  • A Question of Balance for Clean and Clear Label Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led the company’s annual top trends listing and since then clean label claims have [...]...
  • Bord Bia Drive to Make Potatoes More “Insta-friendly” With the Millennial Consumer Potatoes are still the most consumed carbohydrate in Ireland with 97% of all households purchasing potatoes and a recorded growth in purchase of 1.3% to September 20181. Irish people are eating potatoes on average more than 3 times a week, however, millennial consumers are buying with less frequency than the overall market. To understand the reasons behind [...]...
  • PepsiCo Targets African Growth in $1.7 Billion Deal PepsiCo has agreed to acquire all the outstanding shares of Pioneer Foods Group of South Africa for approximately US$1.7 billion. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current line-up, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, [...]...
  • WHO/Europe Studies Find Baby Foods are High in Sugar and Inappropriately Marketed For Babies Two new studies from WHO/Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, and that many of those foods contain inappropriately high levels of sugar. WHO’s long-standing recommendation states that children should be breastfed, exclusively, for the first 6 months. Its 2016 [...]...

We’ll Pay Extra For More Protein, Say South American Consumers

We’ll Pay Extra For More Protein, Say South American Consumers
June 22
09:12 2018

Nearly two thirds of shoppers in South America are willing to pay extra for a food or beverage product that is higher in protein, according to a survey commissioned by Arla Foods Ingredients. Researchers from Lindberg International asked 4,000 consumers in Argentina, Brazil and Colombia if they would spend more on buying a product if it contained more protein than a similar product. Across all three countries, 61% of respondents said they would be willing do so.

Thirty-nine percent stated that they would pay up to 5% more, 17% said they would pay up to 10% more, and 5% admitted they would pay over 10% more. Respondents in Colombia were most likely to be willing to pay more, with 73% saying they would be happy to do so. The equivalent figure was 60% in Brazil and 54% in Argentina.

The research findings demonstrate the importance of protein in South American markets and come as Arla Foods Ingredients, the leading whey protein supplier, launches a new website in Spanish dedicated to countries in the region.

Results of the consumer survey also show that 80% of respondents believed they understood what protein is and what it does for the body, with awareness highest in Colombia, where 87% expressed this view.

Anne Hoest Stenbaek, Senior Global Marketing Manager at Arla Foods Ingredients, says: “South America has grown to become an important market for protein suppliers in recent years. Consumers in the region have good awareness and knowledge of protein and appreciate its benefits to their health. To serve these countries better, we are delighted to launch our new Spanish website, which will make it easier for us to deliver information to food and beverage manufacturers across the region.”

South America is a key market for Arla Foods Ingredients. In February 2018, it agreed to acquire the shares in Arla Foods Ingredients S.A, its joint-venture in Argentina, that were owned by SanCor. The move will support the company’s ambition for growth in South America.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements